Re: What keywords would you use for GNOME?

[Stormy Peters <stormy gnome org>]

I think that people that click on "Support GNOME" aren't necessarily looking to make a financial donation. We should present them with all the ways they can support GNOME from using it to talking about it to supporting it financially.

There is also good sociological research that says if you ask for a lot first (contributing code) and people say no, they are much more likely to say yes to a smaller request ($20). In one experiment people went door to door asking if people would help by taking foster kids to the zoo, when they said no, they asked for a financial donation. It was much more successful than when they just asked for money.

We might get more contributors and more donors!

Stormy

On Wed, Feb 10, 2010 at 8:49 AM, Claus Schwarm <clschwarm googlemail com> wrote:

Stormy,

yes, or course. We can test as many variations at the same time as we
want. Just a matter of URLs (or maybe the dynamic generation of the
page.)

However, the more variations you test simultaneously, the more people
you need to take part in the experiment. (Which usually means, a single
experiment runs longer.)

Why do you want the mission and support stuff on the friends page? All
this is covered on other pages. It is not relevant to visitors of
Friends of GNOME.


Regards,
Claus

On Wed, 2010-02-10 at 07:45 -0700, Stormy Peters wrote:
> I think the new landing page should cover:
>
> * GNOME's mission
> * How you can support GNOME
>   * Use GNOME (with a link to how to get it)
>   * Spread the word
>   * Contribute (code, docs, etc)
>   * Donate
>
> Can we test multiple versions?
>
> Stormy
>
> On Wed, Feb 10, 2010 at 12:53 AM, Claus Schwarm
> <clschwarm googlemail com> wrote:
>         On Tue, 2010-02-09 at 17:51 -0500, Diego Escalante Urrelo
>         wrote:
>         > El mar, 09-02-2010 a las 12:13 +0100, Claus Schwarm
>         escribió:
>         > >
>         > > For this, we would need at least
>         > >
>         > >   * a second url (say, "www.gnome.org/b/friends") for a
>         variation of the
>         > >     friends page (and maybe related pages)
>         >
>         > With extra information and the assumption that people coming
>         there do
>         > not have any idea what's GNOME?
>         >
>
>
>         Hi, Diego!
>
>         At first, the "www.gnome.org/b/friends" URL would be a full
>         copy of
>         "www.gnome.org/friends".
>
>         In a second step, we would change whatever we think needs
>         testing in
>         the /b/ URL. The original remains untouched. We'd then have
>         two
>         variations of the same page.
>
>         Then, we would test copy and layout changes in the /b/
>         variation,
>         measure the effects on donations and if we find a statistical
>         difference, we implement the better variation.
>
>         Rinse, repeat.
>
>         For more information, see http://www.abtests.com/ for examples
>         and case
>         studies.
>
>         For more information on Google Website Optimizer, see its
>         homepage and
>         the tutorial videos.
>
>
>         Regards,
>         Claus
>
>
>
>
>