Re: What keywords would you use for GNOME?

[Stormy Peters <stormy gnome org>]

Hi Claus,

I put all the open source keyword terms in their own ad group with the new ad you created. We'll see how it does.

FYI, I had $229/day in the Friends of GNOME category and we are now spending it all. It is not however translating to even $229/day in additional donations, so we might want to rethink our landing page. (Maybe we want to focus on awareness or other things as well.)

Most ($226.63) of the hits come from the keyword "free software". Yesterday we got 16,223 impressions, 296 clicks for a clickthrough rate of 1.82% (which is good.)

We get an even better quality rating and click through rate (4.02%) for the keyword "free software desktop". We had 323 impressions on that and 13 clicks. (I assume there are just that many fewer people searching on free software desktop or we'd have more.)

The ad that is shown in both cases is:

A Free Software Desktop
Join us in Supporting GNOME, the
Free Software Desktop Project.
www.gnome.org/friends

Ideas for a different landing page? It seems like we are driving a lot of traffic this way and we could use it better ... Maybe we could even ask them to sign a page showing their support. And sign up for a mailing list to hear our news in the future.

What do people think?

Stormy

On Thu, Feb 4, 2010 at 5:38 PM, Claus Schwarm <clschwarm googlemail com> wrote:

Stormy,

glad I could help.

You may also like to consider to add a new ad group "Open Source",
link it to the friends page,
and use the following copy:

   An Open Source Desktop

   Join us in Supporting GNOME, the

   Open Source Desktop Project.
   www.gnome.org/friends

for all keywords including the term 'Open Source'. This may not only
drive up the CTR for key phrases such as "Open Source Foundation" but
also for the "Free Software" ad group, since it's going to be more
targeted.

Just an idea; maybe it works.


Regards,
Claus

On Wed, Feb 3, 2010 at 10:07 PM, Stormy Peters <stormy gnome org> wrote:
> Claus,
>
> Your idea had tremendous success!
>
> With the new ad displaying for the campaign group of free software users we
> immediately got more clicks from <20/day to 29 the day I added it to 85 so
> far today for a click through rate of .83%. (We also got an additional 43
> clicks on the "Join the Free Desktop" for a click through rate of .37%. I'm
> going to pause that one. I already paused the "Become a Friend of GNOME" add
> for this campaign group.)
>
> Stormy
>
> On Mon, Feb 1, 2010 at 3:34 AM, Claus Schwarm <clschwarm googlemail com>
> wrote:
>>
>> Hi!
>>
>> Provided the keywords are remotely related to the product being
>> advertised, CTR is not so muched determined by the keywords, but by
>> the copy and its interaction with the keywords.
>>
>> Example 1:
>>
>> Someone searching for "debian gnome" is really unlikely to click on an
>> ad for a women outreach program.
>>
>>
>> Example 2:
>>
>> The copy for the keyword "free software" doesn't repeat it in the
>> header. Instead of writing:
>>
>>    Join the Free Desktop
>>    Support GNOME, the Free Software
>>    Desktop Accessible to Everyone.
>>    www.gnome.org/friends
>>
>> you should test:
>>
>>    A Free Software Desktop
>>    Join us in Supporting GNOME, the
>>    Free Software Desktop Project.
>>    www.gnome.org/friends
>>
>> Something similar holds for the other important keywords.
>>
>>
>> However, you seem to be running tests right now, for I got different
>> copy for the same keyword(s). Maybe you should post the report about
>> the test results?
>>
>> Of course, if you still like to try other keywords, why not use Google
>> Keyword Suggestion Tool [1]?
>>
>>
>> Regards,
>> Claus
>>
>> [1]: https://adwords.google.com/select/KeywordToolExternal
>>
>> On Sun, Jan 31, 2010 at 9:53 PM, Stormy Peters <stormy gnome org> wrote:
>> > I've attached the keyword report for our Google Adwords account. We
>> > could
>> > use some higher performing keywords!
>> >
>> > The goal is to have CTR of >1%.
>> >
>> > Ideas for other keywords?
>> >
>> > Stormy
>> >
>> > --
>> > marketing-list mailing list
>> > marketing-list gnome org
>> > http://mail.gnome.org/mailman/listinfo/marketing-list
>> >
>> >
>
>