Re: What keywords would you use for GNOME?

[Stormy Peters <stormy gnome org>]

Claus,

Your idea had tremendous success!

With the new ad displaying for the campaign group of free software users we immediately got more clicks from <20/day to 29 the day I added it to 85 so far today for a click through rate of .83%. (We also got an additional 43 clicks on the "Join the Free Desktop" for a click through rate of .37%. I'm going to pause that one. I already paused the "Become a Friend of GNOME" add for this campaign group.)

Stormy

On Mon, Feb 1, 2010 at 3:34 AM, Claus Schwarm <clschwarm googlemail com> wrote:

Hi!

Provided the keywords are remotely related to the product being
advertised, CTR is not so muched determined by the keywords, but by
the copy and its interaction with the keywords.

Example 1:

Someone searching for "debian gnome" is really unlikely to click on an
ad for a women outreach program.


Example 2:

The copy for the keyword "free software" doesn't repeat it in the
header. Instead of writing:

   Join the Free Desktop
   Support GNOME, the Free Software
   Desktop Accessible to Everyone.
   www.gnome.org/friends

you should test:

   A Free Software Desktop
   Join us in Supporting GNOME, the
   Free Software Desktop Project.
   www.gnome.org/friends

Something similar holds for the other important keywords.


However, you seem to be running tests right now, for I got different
copy for the same keyword(s). Maybe you should post the report about
the test results?

Of course, if you still like to try other keywords, why not use Google
Keyword Suggestion Tool [1]?


Regards,
Claus

[1]: https://adwords.google.com/select/KeywordToolExternal

On Sun, Jan 31, 2010 at 9:53 PM, Stormy Peters <stormy gnome org> wrote:
> I've attached the keyword report for our Google Adwords account. We could
> use some higher performing keywords!
>
> The goal is to have CTR of >1%.
>
> Ideas for other keywords?
>
> Stormy
>

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