Re: response to linus...?

On Fri, 2005-12-16 at 16:35 +1100, Jeff Waugh wrote:
> <quote who="Santiago Roza">
> > well, it's marketing (or to be exact, public relations) 101... you (as an
> > organization) don't just shut up when someone trashes your image.
> > 
> > go write a high-profile article trashing coca-cola or intel or whatever
> > big brand, and see if their public relations department stays quiet...
> What was Coke's response to "The Pepsi Challenge", which trash-talked the
> 'leading brand'? There wasn't one. They're above that.

This isn't reinforcing my opinion, but isn't that when Coke lost massive
market share to Pepsi? (And then John Scully left Pepsi and made Apple
huge for a while.)

Murray Cumming
murrayc murrayc com

[Date Prev][Date Next]   [Thread Prev][Thread Next]   [Thread Index] [Date Index] [Author Index]