Re: Fwd: FreeWear.org - Royalty Report (2011/01).

[Frederic Muller <fredm gnome org>]

On 02/15/2011 11:06 PM, Dave Neary wrote:
> we don't have issues
> >  with multiple stores, as long as they sign our trademark agreements
> >  and we have a workable business relationship, which we do with
> >  Freewear.


I had a look at freewear and didn't feel 'seduced' by their store. They 
definitely bring the proximity to people from Spain if I got that 
straight but the store concept kinds of dilutes the GNOME brand, and 
definitely doesn't differentiate or show under a great light the brand 
compared to other FOSS projects.

In fact reading the email from Ismael I was even a bit disheartened and 
wondered what was the value Freewear was bringing at first (though I got 
it later as mentioned above).

Is brand dilution and positioning something we should take into 
consideration?

Fred