Re: Campaign Proposal
- From: Brian Cameron <Brian Cameron Sun COM>
- To: Nelson Marques <07721 ipam pt>
- Cc: Dave Neary <dneary gnome org>, marketing-list gnome org
- Subject: Re: Campaign Proposal
- Date: Tue, 23 Feb 2010 10:43:51 -0600
Nelson:
Coming up with a good campaign requires a lot of discussion, and
takes time to develop properly. It is tricky to get the associations
right on.
I do think that there is general agreement that associating GNOME with
a positive and humanitarian cause is a good idea. Also, who does not
like fuzzy animals.
As I suggested before, why don't we pick animals that have recovered
from being extinct, such as the bald eagle, the grizzly bear, the
gray wolf, the green sea turtle, or the Florida panther?
This brings attention to the humanitarian issue and the danger of
animals becoming extinct, but focuses on growth, solution, and
the positive. This could hopefully create the association that
likewise GNOME is a positive solution to a problem (like freedom
becoming extinct).
Brian
On Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote:
So I really don't think that naming releases after endangered species
will make us look like an endangered species. And I think being
associated with cute animals is almost always a good thing.
Thanks for the support, but I don't believe we should continue this.
Brian's concerns are valid. We might become an endangered species. Like
most Portuguese of my age, I've served in the military (Air Force
Police), my former unit was RESCOM (Rescue& Combat), we were trained in
incursion and extraction of personnel behind enemy lines. Our badge was
an Iberian Lynx over a dagger, this was how I knew the Iberian Lynx.
That unit had been disbanded in 2004. So, it's a fine example of Brian's
statement, it ended up by disappearing, and he is right also as we
might be handing free ammunition to all the GNOME haters outside.
Sort out a theme that doesn't offend no one, I'm willing to place work
on such campaign.
But I do like the idea of picking a humanitarian cause more related to
us. Is there something in the developing world or technology related
that we can link to? Could we pick animals in areas we'd like to help?
Stormy
On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameron<Brian Cameron sun com>
wrote:
Nelson:
I also agree that a humanitarian theme is a something that
appeals to
me. However, picking the names of endangered species may not
be the
message that we want to communicate. This may create the
undesirable
association that GNOME itself is an "endangered species".
This could
create bad press and ammo for critics. It would be damaging
to have
people start making jokes about GNOME 3.0 being the "Dodo
Release", for
example.
I would prefer to associate GNOME with a humanitarian cause
that
also communicates growth rather than being dangerously close
to
extinction. For example, why not name GNOME after a species
that
has recovered from being extinct, or with something like solar
energy. This communicates a more upbeat and positive message
about
the brand, avoids such negative associations, and still
promotes
humanitarian issues.
Brian
I appreciate that it's a nice idea to adopt
humanitarian causes as a way
of having some of the good feelings people
have for them to rub off on us.
But I really don't like the whole endangered
species angle. Let me
explain why:
I have some more suggestions for names: "Lucid
Lynx", "Intrepid Ibex",
"Jaunty Jackalope", "Hardy Heron"...
I don't mean to put a kybosh on the idea
altogether, but the animal name
thing isn't really original, given Ubuntu.
I couldn't care less. Point me some originality in
Ubuntu, and I can
consider my position.
And the iLynx suggestion in the original
proposal seems a but Applish,
no? In addition to the "iSomething"
convention, Apple has used Cheetah,
Puma, Jaguar, Panther, Tiger, Leopard and Snow
Leopard as OS X release
codenames, so choosing a big cat doesn't seem
like a good idea.
I've supplied alternatives. I've choosen the Iberian
Lynx as a form to
translate my thoughts because he lives in Portugal and
Spain and he is
my neighbor. Didn't felt like loosing time searching
for other species.
I did flavoured a national cause (Portugal and Spain),
because I am
Portuguese.
One other negative remark - do we really want
to have GNOME associated
with extinct or almost extinct animals? While
the Siberian Tiger, the
Iberian Lynx, the Javan Rhino and the Mountain
Gorilla make for nice
icons, there are almost none left, and their
population is in decline.
Is that the association we want people to make
when they think of GNOME?
Anyway - sorry to be the party pooper.
Well, it's better than associating it with Genghis
Kahn (aka Temujin)
the Impaler. Do I see some sense here?
And from another point of view: http://www.unep.ch/
It is a subject being supported by the United
Nations. And even
further: http://www.unep.org/awards/>> Do we have a
GNOME Logo there?
If such thing happened, what were the benefits GNOME
would take from
it?
My 2 cents,
PS: I've offered alternatives, such as the Spider
Monkeys and the Red
Wolfs during this thread. Spider Monkeys means
fighting against the
de-florestation of the Amazonian Rain Forest, and Red
Wolfs is a US
national cause. In case we aint going for the cats.
nelson
Cheers,
Dave.
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