Re: Minutes of the Board meeting of October 29th, 2013

Vincent Untz <vuntz gnome org> wrote:
Yeah, so the thing that I think we really miss is some examples of
what is cool to do. Like examples of t-shirts and stickers, and
original designs based on the logo. My understanding is that this
would require some work from the board...

What about all the goodies we had at FOSDEM and GUADEC in the last 7 or
8 years? :-)

There are certainly good examples that we can use there. The trick
will be to make sure that the guidelines and the examples are aligned,
of course.

Again, I think that a more detailed set of visual identity guidelines
would help here, since it will enable us to articulate a common style.
It might be worth holding off making any major updates to the existing
guidelines until that's done.

Right now the guidelines are pretty unfriendly (especially the
guidelines for third parties, which is one of the things I don't like
about them) and only really cover what you can't do, rather than what
you can. The new page I wrote makes an effort to do away with as much
unfriendliness as possible, but could be more welcoming and

Just to give an example of what we do in openSUSE:

To be clear, this page is clearly not the most friendly page out there
(too complex), but it explicitly gives many examples of what can be done
without requesting permission.

I agree. Examples are good.

In the Ubuntu GNOME case, I think it's fair to ask about the logo,
irrespective of the trademark guidelines. Their logo [1] is
essentially the same as the GNOME logo itself; some differentiation
seems beneficial for both them and us. We don't have to be unfriendly
about it, but then a dialogue about how they can help to support the
GNOME brand doesn't seem like a bad thing.

Of course it's fair, but to be honest, I'm fine with them using our
logo. Fedora and openSUSE both use our logo too:

Sure, the context is slightly different, because you see all the flavors
on the same page for Fedora and openSUSE, while it's not the case for
Ubuntu GNOME. But it feels the same.

The seem like different types of cases to me, to be honest.  Using the
GNOME foot as a logo for an independent project seems of a different
type to indicating that GNOME is featured in a piece of software. (The
latter is stated as fair use by the third party guidelines, fwiw.)

Here's the thing: I don't see Ubuntu GNOME as an independent project,
but as the result of the work of the GNOME team in Ubuntu, in very much
the same way the GNOME team in openSUSE is able to produce a pretty good
openSUSE+GNOME-based live image. And quoting their wiki page: "Ubuntu
GNOME is an official flavour of Ubuntu, featuring the GNOME desktop
environment." [1] That seams to match pretty well what you wrote above
about Fedora and openSUSE.

And really, coming back to one of my initial feeling: I actually want
them to use our logo so they can help promote GNOME!

Of course Ubuntu GNOME can use the GNOME logo, and they can have a
logo which itself includes the GNOME logo. In doing so, they can
articulate that they work in collaboration with GNOME, and they can
help to promote the GNOME project.

A logo should communicate the identity of the project (or the product)
to which it belongs. Ubuntu GNOME isn't solely a product of the GNOME
project, so I don't t think it's accurate to use the GNOME logo alone.
In fact, I think that a different logo would be beneficial for the
Ubuntu GNOME project, since it would help them to make themselves


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