On Tue, 2010-02-23 at 10:43 -0600, Brian Cameron wrote:
Nelson: Coming up with a good campaign requires a lot of discussion, and takes time to develop properly. It is tricky to get the associations right on. I do think that there is general agreement that associating GNOME with a positive and humanitarian cause is a good idea. Also, who does not like fuzzy animals. As I suggested before, why don't we pick animals that have recovered from being extinct, such as the bald eagle, the grizzly bear, the gray wolf, the green sea turtle, or the Florida panther?
Did we had a role in that recovery? That option doesn't provide it. While we can act on a positive way, actually doing something, we should turn out backs to it and go for the easier way? That's a fine a example we give to our free contributors. Messes with my ethical senses. I do like victory knots on my belt, but only if I contributed for them. Why should we advertise other people's work? Do we benefit anything from it? That doesn't sound like a cause to me, just some plain cheap obtained interest. We should show commitment (as our developers show to us), and not trying to cut some slack on other peoples work.
This brings attention to the humanitarian issue and the danger of animals becoming extinct, but focuses on growth, solution, and the positive. This could hopefully create the association that likewise GNOME is a positive solution to a problem (like freedom becoming extinct). BrianOn Tue, 2010-02-23 at 08:51 -0700, Stormy Peters wrote:So I really don't think that naming releases after endangered species will make us look like an endangered species. And I think being associated with cute animals is almost always a good thing.Thanks for the support, but I don't believe we should continue this. Brian's concerns are valid. We might become an endangered species. Like most Portuguese of my age, I've served in the military (Air Force Police), my former unit was RESCOM (Rescue& Combat), we were trained in incursion and extraction of personnel behind enemy lines. Our badge was an Iberian Lynx over a dagger, this was how I knew the Iberian Lynx. That unit had been disbanded in 2004. So, it's a fine example of Brian's statement, it ended up by disappearing, and he is right also as we might be handing free ammunition to all the GNOME haters outside. Sort out a theme that doesn't offend no one, I'm willing to place work on such campaign.But I do like the idea of picking a humanitarian cause more related to us. Is there something in the developing world or technology related that we can link to? Could we pick animals in areas we'd like to help? Stormy On Tue, Feb 23, 2010 at 4:34 AM, Brian Cameron<Brian Cameron sun com> wrote: Nelson: I also agree that a humanitarian theme is a something that appeals to me. However, picking the names of endangered species may not be the message that we want to communicate. This may create the undesirable association that GNOME itself is an "endangered species". This could create bad press and ammo for critics. It would be damaging to have people start making jokes about GNOME 3.0 being the "Dodo Release", for example. I would prefer to associate GNOME with a humanitarian cause that also communicates growth rather than being dangerously close to extinction. For example, why not name GNOME after a species that has recovered from being extinct, or with something like solar energy. This communicates a more upbeat and positive message about the brand, avoids such negative associations, and still promotes humanitarian issues. Brian I appreciate that it's a nice idea to adopt humanitarian causes as a way of having some of the good feelings people have for them to rub off on us. But I really don't like the whole endangered species angle. Let me explain why: I have some more suggestions for names: "Lucid Lynx", "Intrepid Ibex", "Jaunty Jackalope", "Hardy Heron"... I don't mean to put a kybosh on the idea altogether, but the animal name thing isn't really original, given Ubuntu. I couldn't care less. Point me some originality in Ubuntu, and I can consider my position. And the iLynx suggestion in the original proposal seems a but Applish, no? In addition to the "iSomething" convention, Apple has used Cheetah, Puma, Jaguar, Panther, Tiger, Leopard and Snow Leopard as OS X release codenames, so choosing a big cat doesn't seem like a good idea. I've supplied alternatives. I've choosen the Iberian Lynx as a form to translate my thoughts because he lives in Portugal and Spain and he is my neighbor. Didn't felt like loosing time searching for other species. I did flavoured a national cause (Portugal and Spain), because I am Portuguese. One other negative remark - do we really want to have GNOME associated with extinct or almost extinct animals? While the Siberian Tiger, the Iberian Lynx, the Javan Rhino and the Mountain Gorilla make for nice icons, there are almost none left, and their population is in decline. Is that the association we want people to make when they think of GNOME? Anyway - sorry to be the party pooper. Well, it's better than associating it with Genghis Kahn (aka Temujin) the Impaler. Do I see some sense here? And from another point of view: http://www.unep.ch/ It is a subject being supported by the United Nations. And even further: http://www.unep.org/awards/>> Do we have a GNOME Logo there? If such thing happened, what were the benefits GNOME would take from it? My 2 cents, PS: I've offered alternatives, such as the Spider Monkeys and the Red Wolfs during this thread. Spider Monkeys means fighting against the de-florestation of the Amazonian Rain Forest, and Red Wolfs is a US national cause. In case we aint going for the cats. nelson Cheers, Dave. -- marketing-list mailing list marketing-list gnome org http://mail.gnome.org/mailman/listinfo/marketing-list
Attachment:
signature.asc
Description: This is a digitally signed message part