Re: push back on negative articles

[Dave Neary <dneary gnome org>]

Hi,

On 08/21/2012 09:43 PM, Bruce Byfield wrote:
> One more thing I forgot to mention: if your marketing team wants to some
> media training, I'd be happy to set something up. I've participated in
> some very successful ones via IRC, with one channel for the main
> discussion and another for comments and questions. I could probably
> enlist one or two other FOSS journalists, too.
>
> My suggestion for a format: 10-15 minutes of opening statements by
> journalists and/or media experts, followed by the answering of
> questions. It would also be useful to have someone who does nothing but
> moderate.
>
> Any interest?

I bet there would be.

I previously put together with Jennifer Cloer a media training session 
at the Linux Foundation collaboration summit (Zonker came in and gave 
some tips from the press side, Jennifer talked a little bit more about 
putting together a communications strategy, and the pitfalls to avoid - 
things like calling journalists trolls ;-) ) - and discussed with Stormy 
whether we should do one at GUADEC too - there was some interest, but it 
didn't happen during the Desktop Summit in Berlin.

I'd personally love to see something a bit longer (like a full day), 
with, for example, some mock interviews, with a group preparing for the 
interview beforehand, then giving it, and then commenting afterwards on 
the success of the spokesperson re staying on message, preparing press 
talking points, and putting together a press pack, how to generally 
gather a list of journalists, build relationships with them, and stay on 
top of media mentions, etc.

Thoughts?

Cheers,
Dave.

--
Dave Neary
GNOME Foundation member
dneary gnome org
Jabber: nearyd gmail com