Re: Campaign Proposal
- From: Diego Escalante Urrelo <diegoe gnome org>
- To: Stormy Peters <stormy gnome org>
- Cc: marketing-list gnome org, Claus Schwarm <clschwarm googlemail com>
- Subject: Re: Campaign Proposal
- Date: Tue, 23 Feb 2010 13:02:35 -0500
El mar, 23-02-2010 a las 09:50 -0700, Stormy Peters escribió:
>
>
> They might forget, or not even notice, the GNOME message by itself,
> but remember the animal and the associated message.
>
> This is the whole premise behind using images in presentations. People
> remember images. Even if the association between the image and the
> message is not 100%.
>
Yeah. What did Apple ever had to do with pre-computer-era thinkers? Yet
they built a campaign around "think different" and inspiring
personalities. People didn't forget about Apple, instead they associated
the feelings that these famous people brought to them with the Apple
brand.
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