On Thu, Apr 30, 2009 at 12:31 PM, Claus Schwarm
<
clschwarm googlemail com> wrote:
> On Thu, Apr 30, 2009 at 10:59 AM, Dave Neary <
dneary gnome org> wrote:
>>
>> Hi,
>
>
>>
>> You've said quite a bit about what's useless Claus - any suggestions on
>> what would be use*ful*? Preferably, referring to what GNOME is, and what
>> GNOME 3 will be, rather than what you think it should be?
>>
>
> Well, I also said quite a lot of useful stuff: Nobody mentioned a budget so
> far. Nobody mentioned that we you have to decide what do you want people to
> do. See my mail to Brian how to turn a feature to potential benefit and
> headlines around "accessibility". If you'd like an emotional campaign about
> "freedom", I can upload a mock-up.
>
> But you guys make this all too complicated.
>
> GNOME 3 is a large major update that is supposed to hit the streets one a
> certain date. Let's advertise that. It simplifies the development platform.
> Let's advertise that. It will be easier for third-party developers (so I
> understand) to make language bindings and thus applications. Why not
> advertise that? So, in a five -- ok, ten -- minute brainstorming and the
> usual caveat about English being not my first language:
>
> Potential Campaign
> ==================
>
> Slogan: Fundamentally Different.
>
> Image: "Strange" people that look sympathetic to a young audience, for
> example. Or a couple that is obviously different and doesn't fit. (This
> builds on "difference") Or use something more abstract, not so effective but
> more agreeable: Colored Lego blocks, Photoshopped "strange" houses, etc. --
> something that plays with "foundation", "basement", "grounding"...
>
> Sub-Slogan: Different Software For a Different Generation.
>
> Text: TODO.
>
> Action line (for print stuff): "Visit
www.get-gnome3.org today and get
> the difference (or: be different). No price tag. No strings attached. Just
> FREE.
>
> This is obviously for posters where some additional text for explanation
> might be useful. No big deal turning this into a flyer with more text inside
> to explain the difference, using some benefit headlines about the stuff you
> want to communicate. Some examples that builds on the previous discussion:
>
> H1: (Finally ?) Understand What Your Computer Says.
> (Text mentions Usability and i18n stuff.)
>
> H2: Get a Growing Selection of Software for FREE.
> (Text mentions Open Source Stuff.)
>
> H3: Share Your Ideas and Software With Your Friends.
> (Text mentions Open Source stuff, again. Also compatibility.)
>
> H4: Be Your Own Creator.
> (Text mentions free development tools and languages and how easy it
> is to start making your own stuff.)
>
> The backside of the flyer could get an action element, a sort of coupon:
> "Register at
get-gnome3.org today and receive (whatever)." There could be a
> code so we can learn which media/location was most successful. Hard data, no
> more HiPPO.
>
>
> Potential Campaign elements
> ======================
>
> * Media Partnership (as mentioned in my first mail)
> * Web Banners: Build on the above image and slogan, to be used in blogs,
> third-party websites, etc. Start maybe 6 or 3 months before release with a
> countdown.
> * Web Site: Reiteration of the main points but different action line:
> "Download Now". Also back-end to organize Supporters to organize Booth
> Presentations, Media Distribution, etc.
> * Media Distribution: At universities and schools to distribute Posters
> and Flyers.
> * Booth presentations: At universities and schools (thus the focus on
> young people in the images) to distribute media partnership CDs.
> * Video Contest: "Are You Different?" Side Campaign On GNOME users to
> explain why they are differnet and why they use GNOME.
>
> Of course, we could throw in other stuff when the visuals and text is ready.
> A Standard Presentation for Developers, for example. We can also throw out
> stuff when there're no volunteers.
>
> Wasn't that complicated, was it?
>
> Now I'm curious whether you can come up with any other idea. Let's be
> creative and have some fun.
>
>
> Best Regards,
> Claus
>
