The issue at hand is what to say to the public.
Problem 1. Not promoting the indiGoGo at this stage will essentially make it more likely that Christian may not be able to meet his target and would have to forfeit 9% of the funding he raises instead of 4% in 24 days time. https://go.indiegogo.com/pricing-feesProblem 2. There is no clear agreed policy or guidance on promoting and fundraising GNOME project work and concerns have been raised about whether or not to be seen to be endorsing sites which use dodgy _javascript_ as a general rule (like indiGoGo) from GNOME's servers.