Re: Revisiting rewards for the FoG campaigns
- From: "Karen Sandler" <karen gnome org>
- To: "Andreas Nilsson" <lists andreasn se>
- Cc: marketing-list gnome org
- Subject: Re: Revisiting rewards for the FoG campaigns
- Date: Mon, 11 Feb 2013 22:02:51 -0500 (EST)
On Mon, February 11, 2013 8:47 pm, Andreas Nilsson wrote:
> On 02/12/2013 02:41 AM, Andreas Nilsson wrote:
>> On 02/11/2013 09:58 PM, Stormy Peters wrote:
>>>
>>> Not suggesting levels might be the best thing:
>>> http://googlecheckout.blogspot.com/2009/12/google-checkout-for-non-profits-in-2010.html
>>>
>> Very interesting read!
>> This sounds like it would be worth getting rid of the levels and just
>> make the form blank.
Wow, that is really fascinating, and not at all what I would have
expected. It would be really interesting to try that experiment.
Anecdotally, I've found that a suggested donation amount as the default
gets a bad reaction no matter what, but that set levels don't have that
affect. It kind of makes sense that a blank field might not have the
downsides of a suggested donation amount but allow people to think about
giving more.
>> I have a sketch of a new website design that I worked on with Fabiana
>> a bit, I'll post this shortly.
>> - Andreas
> And here we go:
> https://raw.github.com/gnome-design-team/gnome-marketing/master/websites/friends-of-gnome-smplrrrr.png
I love this - if others agree, I'll work on some of that short and zippy
copy for the top. (probably taking from some of the recent stuff
eloquently written by Allan)
> Fabiana had the idea to run a specific page for the ongoing campaign on
> www.gnome.org/friends during the campaign, but I'll let her post that
> mockup.
I can't wait to see it :)
karen
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