Re: New donators roles

[Paul Cutler <pcutler gnome org>]

Hi Diego,

On Tue, 2010-06-01 at 14:43 -0500, Diego Escalante Urrelo wrote:
> Hi everyone
> 
> we have a long standing pending item to define how smaller companies and
> non-profit groups can associate to GNOME. This means re-thinking our
> donation options.
> 
> Currently we offer Advisory Board fees or free range donations in FoG.
> This works fine for individuals and our heavily involved AB companies,
> however we are missing out smaller companies that might want to donate
> one time or regularly and get visibility for it.
> 
> A possible layout of our options would be this:
>  - (unchanged) AB members:
>   + annual fee: 10K/20K
>   + link in foundation.gnome.org
>   + usual association and mentions
>   + AB seat
> 
>  - (unchanged) FoG (individuals):
>   + various fee options
>   + souvenirs
>   + listing in donors history page
> 
>  - (new) Company donations ("companies' FoG"):
>   + various fee ranges or case-by-case discussion
>   + logo in donors history page
>   + logo in /friends/ footer and/or other sections of gnome.org
> 
>  - (new) Supporter (mostly non-profits?):
>   + discussable fee or contribution (maybe some resource?)
>   + logo in some 2nd level page in foundation.gnome.org
>   + we keep an eye to work with you in the future
> 
> The big questions:
>  - what can we offer to companies? ideas:
>   + logo on gnome.org/friends;
>   + gnome.org/something to hold logos and links to our donors;
>   + mention in all events organised by the Foundation;
>   + "Supporter" sponsor level in the next N hackfests or events;
>   + press release for the new relationship;
>   + ask for spreading news about FoG (for example);

Yes, we need a "Commercial Supporter" tier.  I'd like us to possible do
a Gold / Silver / Bronze level possible at $1,000, $2,500 and $5,000.

> 
>  - what should we expect from/give non-profits? ideas:
>   + a small(er) fee?;
>   + link exchange;
>   + press release about the new relationship;
>   + support from them for our campaigns, like links for FoG;
>   + re-transmission of their press releases via Foundation blog?;
> 
> Currently you don't get much credit for donating as a company unless you
> get to the AB and there's no defined position or role for groups like
> guifi.net to associate with us.

Perhaps waiving the GUADEC registration fee for one or two members of
the non-profit? (Maybe do something similar for the Commercial
Supporters above as well)

There was work done at the Marketing hackfest on new brochures, they
should be included in that (or where the AdBoard is).

> 
> Also past individual donors have a not very visible list on
> gnome.org/friends/, we could have a much better display for them.
> Maybe some other concept instead of a list, maybe a big mosaic like the
> "GNOME is people" one or something?

Yes. I think celebrating our donors (who are usually users not
developers) is important.

> 
> Hope to hear from you!
> 
> Diego
> 

Paul