On Wed, 2009-06-24 at 11:11 -0600, Stormy Peters wrote:
> What did we sent to him?
>
> I think we can and should do much more than we do for typical
> releases. (I think we should do more for typical releases too.)
>
> Stormy
>
> On Thu, Jun 18, 2009 at 6:35 AM, Claus Schwarm
> <
clschwarm googlemail com> wrote:
> Well, there's not much to say about it, really. My
> suggestions:
>
> ad 1)
>
> "To promote the release of GNOME 3.0"
>
> We simply lack the necessary tools to write anything more
> concrete.
>
> ad 2)
>
> * write the release notes
> * write a press release
> * blog about the release
> * collect press reactions in
http://delicious.com/ and tag
> them
>
> This is basically what we managed to do for the last releases
> and
> that's what we could say is feasible. We may add two points:
>
> * have a new web site design for wgo
> * make a few articles for GJ before the release
>
> These seem to be feasible, too.
>
>
> Best regards,
> Claus
>
>
>
> On Thu, Jun 18, 2009 at 4:19 AM, Paul
> Cutler<
pcutler gnome org> wrote:
> > Hi Marketing team!
> >
> > Lucas is looking for feedback by the 19th, which is in two
> days?
> >
> > Any comments or recommendations for our GNOME 3.0 goals for
> Marketing?
> >
> > Paul
> >
> > On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler
> <
pcutler gnome org> wrote:
> >>
> >> I'd love to hear the community's thoughts on Lucas' email.
> >>
> >> I would personally recommend for the objective:
> >>
> >> "To introduce existing GNOME users to GNOME 3.0, including
> it's features,
> >> benefits and changes"
> >>
> >> Why "existing"? I think we need to be aware of scope, and
> our first
> >> mission should be to help users adjust to the change from
> 2.x to 3.0, and as
> >> time goes on, build on that community to other target
> markets.
> >>
> >> Feedback? Too narrow? Suggestions and alternatives?
> >>
> >> Paul
> >>
> >> On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler
> <
pcutler gnome org> wrote:
> >>>
> >>> Lucas, thanks for the email.
> >>>
> >>> I had been taking a slightly different approach, but I
> think we can
> >>> figure it out.
> >>>
> >>> For the BoF Stormy and I are giving at GUADEC, my hope had
> been to be
> >>> able to share out our plan with the community at that time
> based on
> >>> discussions on the list.
> >>>
> >>> I sent the Brief out yesterday, and there are some things
> that need to be
> >>> finished out. I was going to send out 3 campaign ideas on
> Wednesday (2 of
> >>> mine, and Claus') for discussion, and next weekend I was
> going to send out a
> >>> calendar of events and marketing vehicles built in an OOo
> spreadsheet that I
> >>> was going to attach to lgo.
> >>>
> >>> In this calendar, it lays out a number of marketing
> activities, including
> >>> (off the top of my head without looking at the doc):
> >>>
> >>> * Creating presentations for volunteers to give at
> conferences / LUGs
> >>> (they have a base to start from)
> >>> * Blog strategy (similar to FoG where we have a schedule
> of volunteers
> >>> blogging once a week about FoG)
> >>> * Press kit (we can send journalists information about our
> new product
> >>> release)
> >>> * Video campaign (This is an integral part of a marketing
> campaign I
> >>> have)
> >>> * Interviews (Make members of the GNOME community
> available for
> >>> interviews with the press, provide speaking points)
> >>>
> >>> And a couple others. All are zero cost.
> >>>
> >>> In the spread sheet, the column headers are weeks, and I
> was shading the
> >>> cells with 3 colors, one for planning, development, and
> implementation.
> >>> There are a number of marketing vehicles that we can
> deploy over time, as
> >>> opposed to a "press release" which is released on a
> certain day and you're
> >>> kind of done with.
> >>>
> >>> This is probably a much more complex answer to your
> question than you
> >>> wanted. The goal of the marketing brief sent out
> yesterday is to answer
> >>> some of these questions.
> >>>
> >>> Paul
> >>>
> >>> On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha
> <
lucasr gnome org> wrote:
> >>>>
> >>>> Hi all,
> >>>>
> >>>> We're working on the roadmap for GNOME 3.0 now. The idea
> is to have a
> >>>> more concrete set of goals for 3.0 and bring more clarity
> and
> >>>> transparency to the 3.0 general plans. Instead of doing a
> current
> >>>> per-module roadmapping process, we're trying to use a
> more topic-based
> >>>> approach. One of topics I'm including on our roadmap is
> >>>> "Promotion/Marketing".
> >>>>
> >>>> So, here's the information I'm looking for:
> >>>>
> >>>> 1. Summarize in one sentence/paragraph the goal(s) for
> >>>> Promotion/Marketing in GNOME 3.0
> >>>> 2. What are the goals for Promotion/Marketing in GNOME
> 3.0?
> >>>>
> >>>> Some general guidelines:
> >>>>
> >>>> - For 2, I'm expeting a simple bullet list;
> >>>> - The items should be as concise and concrete as
> possible;
> >>>> - Ideally, the goals listed here should have a good level
> of
> >>>> feasibility. Try to avoid "blue sky" type of ideas with
> no people
> >>>> actually backing them;
> >>>> - Try to split those in two milestones: 2.28 and 2.30;
> >>>> - It would be nice to have the roadmap by June 19.
> >>>>
> >>>> We can include the result of our discussions about GNOME
> Marketing
> >>>> Brief[1], GNOME 3.0 marketing[1], bringing more focus to
> apps[2],
> >>>> website revamp[3], Friends of GNOME drive[4], etc. Other
> ideas?
> >>>> Suggestions? Anyway, I think it would be a good exercise
> for us to try
> >>>> to come up with a concrete plan for 3.0. Who volunteers
> to organize
> >>>> that?
> >>>>
> >>>> Let me know if you have any questions.
> >>>>
> >>>> Cheers!
> >>>>
> >>>> --lucasr
> >>>>
> >>>> [1]
http://live.gnome.org/MarketingBrief2009
> >>>> [2]
http://live.gnome.org/ThreePointZero/Plan
> >>>> [3]
http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
> >>>> [4]
http://www.gnome.org/friends/drive/
> >>>> --
> >>>> marketing-list mailing list
> >>>>
marketing-list gnome org
> >>>>
http://mail.gnome.org/mailman/listinfo/marketing-list
> >>>
> >>
> >
> >
> > --
> > marketing-list mailing list
> >
marketing-list gnome org
> >
http://mail.gnome.org/mailman/listinfo/marketing-list
> >
> >
> --
> marketing-list mailing list
>
marketing-list gnome org
>
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>
>
