Re: GNOME 3.0 Roadmap - Promotion/Marketing

[Paul Cutler <pcutler gnome org>]

Hi Marketing team!

Lucas is looking for feedback by the 19th, which is in two days?

Any comments or recommendations for our GNOME 3.0 goals for Marketing?

Paul

On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler <pcutler gnome org> wrote:

I'd love to hear the community's thoughts on Lucas' email.

I would personally recommend for the objective:

"To introduce existing GNOME users to GNOME 3.0, including it's features, benefits and changes"

Why "existing"?  I think we need to be aware of scope, and our first mission should be to help users adjust to the change from 2.x to 3.0, and as time goes on, build on that community to other target markets.

Feedback?  Too narrow?  Suggestions and alternatives?

Paul

On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler <pcutler gnome org> wrote:

Lucas, thanks for the email.

I had been taking a slightly different approach, but I think we can figure it out.

For the BoF Stormy and I are giving at GUADEC, my hope had been to be able to share out our plan with the community at that time based on discussions on the list.

I sent the Brief out yesterday, and there are some things that need to be finished out.  I was going to send out 3 campaign ideas on Wednesday (2 of mine, and Claus') for discussion, and next weekend I was going to send out a calendar of events and marketing vehicles built in an OOo spreadsheet that I was going to attach to lgo. 

In this calendar, it lays out a number of marketing activities, including (off the top of my head without looking at the doc):

* Creating presentations for volunteers to give at conferences / LUGs (they have a base to start from)
* Blog strategy (similar to FoG where we have a schedule of volunteers blogging once a week about FoG)
* Press kit (we can send journalists information about our new product release)
* Video campaign (This is an integral part of a marketing campaign I have)
* Interviews (Make members of the GNOME community available for interviews with the press, provide speaking points)

And a couple others.  All are zero cost. 

In the spread sheet, the column headers are weeks, and I was shading the cells with 3 colors, one for planning, development, and implementation.  There are a number of marketing vehicles that we can deploy over time, as opposed to a "press release" which is released on a certain day and you're kind of done with.

This is probably a much more complex answer to your question than you wanted.  The goal of the marketing brief sent out yesterday is to answer some of these questions.

Paul

On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha <lucasr gnome org> wrote:

Hi all,

We're working on the roadmap for GNOME 3.0 now. The idea is to have a
more concrete set of goals for 3.0 and bring more clarity and
transparency to the 3.0 general plans. Instead of doing a current
per-module roadmapping process, we're trying to use a more topic-based
approach. One of topics I'm including on our roadmap is
"Promotion/Marketing".

So, here's the information I'm looking for:

1. Summarize in one sentence/paragraph the goal(s) for
Promotion/Marketing in GNOME 3.0
2. What are the goals for Promotion/Marketing in GNOME 3.0?

Some general guidelines:

- For 2, I'm expeting a simple bullet list;
- The items should be as concise and concrete as possible;
- Ideally, the goals listed here should have a good level of
feasibility. Try to avoid "blue sky" type of ideas with no people
actually backing them;
- Try to split those in two milestones: 2.28 and 2.30;
- It would be nice to have the roadmap by June 19.

We can include the result of our discussions about GNOME Marketing
Brief[1], GNOME 3.0 marketing[1], bringing more focus to apps[2],
website revamp[3], Friends of GNOME drive[4], etc. Other ideas?
Suggestions? Anyway, I think it would be a good exercise for us to try
to come up with a concrete plan for 3.0. Who volunteers to organize
that?

Let me know if you have any questions.

Cheers!

--lucasr

[1] http://live.gnome.org/MarketingBrief2009
[2] http://live.gnome.org/ThreePointZero/Plan
[3] http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
[4] http://www.gnome.org/friends/drive/
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