Re: GNOME 3.0 Roadmap - Promotion/Marketing

[Claus Schwarm <clschwarm googlemail com>]

Well, there's not much to say about it, really. My suggestions:

ad 1)

    "To promote the release of GNOME 3.0"

We simply lack the necessary tools to write anything more concrete.

ad 2)

    * write the release notes
    * write a press release
    * blog about the release
    * collect press reactions in http://delicious.com/ and tag them

This is basically what we managed to do for the last releases and
that's what we could say is feasible. We may add two points:

    * have a new web site design for wgo
    * make a few articles for GJ before the release

These seem to be feasible, too.


Best regards,
Claus


On Thu, Jun 18, 2009 at 4:19 AM, Paul Cutler<pcutler gnome org> wrote:
> Hi Marketing team!
>
> Lucas is looking for feedback by the 19th, which is in two days?
>
> Any comments or recommendations for our GNOME 3.0 goals for Marketing?
>
> Paul
>
> On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler <pcutler gnome org> wrote:
>>
>> I'd love to hear the community's thoughts on Lucas' email.
>>
>> I would personally recommend for the objective:
>>
>> "To introduce existing GNOME users to GNOME 3.0, including it's features,
>> benefits and changes"
>>
>> Why "existing"?  I think we need to be aware of scope, and our first
>> mission should be to help users adjust to the change from 2.x to 3.0, and as
>> time goes on, build on that community to other target markets.
>>
>> Feedback?  Too narrow?  Suggestions and alternatives?
>>
>> Paul
>>
>> On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler <pcutler gnome org> wrote:
>>>
>>> Lucas, thanks for the email.
>>>
>>> I had been taking a slightly different approach, but I think we can
>>> figure it out.
>>>
>>> For the BoF Stormy and I are giving at GUADEC, my hope had been to be
>>> able to share out our plan with the community at that time based on
>>> discussions on the list.
>>>
>>> I sent the Brief out yesterday, and there are some things that need to be
>>> finished out.  I was going to send out 3 campaign ideas on Wednesday (2 of
>>> mine, and Claus') for discussion, and next weekend I was going to send out a
>>> calendar of events and marketing vehicles built in an OOo spreadsheet that I
>>> was going to attach to lgo.
>>>
>>> In this calendar, it lays out a number of marketing activities, including
>>> (off the top of my head without looking at the doc):
>>>
>>> * Creating presentations for volunteers to give at conferences / LUGs
>>> (they have a base to start from)
>>> * Blog strategy (similar to FoG where we have a schedule of volunteers
>>> blogging once a week about FoG)
>>> * Press kit (we can send journalists information about our new product
>>> release)
>>> * Video campaign (This is an integral part of a marketing campaign I
>>> have)
>>> * Interviews (Make members of the GNOME community available for
>>> interviews with the press, provide speaking points)
>>>
>>> And a couple others.  All are zero cost.
>>>
>>> In the spread sheet, the column headers are weeks, and I was shading the
>>> cells with 3 colors, one for planning, development, and implementation.
>>> There are a number of marketing vehicles that we can deploy over time, as
>>> opposed to a "press release" which is released on a certain day and you're
>>> kind of done with.
>>>
>>> This is probably a much more complex answer to your question than you
>>> wanted.  The goal of the marketing brief sent out yesterday is to answer
>>> some of these questions.
>>>
>>> Paul
>>>
>>> On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha <lucasr gnome org> wrote:
>>>>
>>>> Hi all,
>>>>
>>>> We're working on the roadmap for GNOME 3.0 now. The idea is to have a
>>>> more concrete set of goals for 3.0 and bring more clarity and
>>>> transparency to the 3.0 general plans. Instead of doing a current
>>>> per-module roadmapping process, we're trying to use a more topic-based
>>>> approach. One of topics I'm including on our roadmap is
>>>> "Promotion/Marketing".
>>>>
>>>> So, here's the information I'm looking for:
>>>>
>>>> 1. Summarize in one sentence/paragraph the goal(s) for
>>>> Promotion/Marketing in GNOME 3.0
>>>> 2. What are the goals for Promotion/Marketing in GNOME 3.0?
>>>>
>>>> Some general guidelines:
>>>>
>>>> - For 2, I'm expeting a simple bullet list;
>>>> - The items should be as concise and concrete as possible;
>>>> - Ideally, the goals listed here should have a good level of
>>>> feasibility. Try to avoid "blue sky" type of ideas with no people
>>>> actually backing them;
>>>> - Try to split those in two milestones: 2.28 and 2.30;
>>>> - It would be nice to have the roadmap by June 19.
>>>>
>>>> We can include the result of our discussions about GNOME Marketing
>>>> Brief[1], GNOME 3.0 marketing[1], bringing more focus to apps[2],
>>>> website revamp[3], Friends of GNOME drive[4], etc. Other ideas?
>>>> Suggestions? Anyway, I think it would be a good exercise for us to try
>>>> to come up with a concrete plan for 3.0. Who volunteers to organize
>>>> that?
>>>>
>>>> Let me know if you have any questions.
>>>>
>>>> Cheers!
>>>>
>>>> --lucasr
>>>>
>>>> [1] http://live.gnome.org/MarketingBrief2009
>>>> [2] http://live.gnome.org/ThreePointZero/Plan
>>>> [3] http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
>>>> [4] http://www.gnome.org/friends/drive/
>>>> --
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>>>> http://mail.gnome.org/mailman/listinfo/marketing-list
>>>
>>
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