Re: [fdn-ann] messaging statement



Hi everyone,

Thanks Greg for the first draft of the press release.  Thanks Barbara for this
messaging document.  I think for the second draft of the press release, we
should go through the key messages and make sure they're incorporated into the
press release.  Does someone want to take a cut at that?

Great to hear that Bob Young is available for dress rehearsal.  I think it's
very important that we have a basic script for the press conference so we know
what everyone's going to say.  I think we can build that off the messaging
document.  Do you think that's a good idea?  If so, does someone want to take a
first cut at that?

Too bad we're not hearing back from Miguel and Nat.  Perhaps they're travelling.

Russ: yes, we need to lock in the corporate representatives.  What we have so
far is:
- Miguel + other hackers for Gnome project (miguel@helixcode.com)
- Nat Friedman for Helix Code (nat@helixcode.com)
- Mike Boich for Eazel (mike@eazel.com).  Greg: can you make sure Mike is
available?
- Bob Young for Red Hat (Melissa is the contact)
- Marco Boerries for Sun (I don't have contact info)

We need to confirm:
- IBM rep.  Brian: this one's yours.
- VA Linux rep.  I am waiting for a response from their contact person.
- other companies who may join


Bart



Barbara Heffner wrote:

> We are going to have to get Russ's input on the StarOffice front.  In terms
> of messages, these are excerpted from the original proposal, and I think
> they're still fairly current, except we have to clarify what we are saying
> on the Office front.  We welcome edits/additions.
>
> STRATEGY
> To reinforce GNOME?s position as a leader in the open source movement,
> positioning GNOME as a unifying industry force across multiple vendors.
>
> KEY MESSAGES
>  The GNOME Foundation has been formed to formalize a group of individuals,
> from varying organizations and companies, who will be responsible for
> advancing GNOME.
>
>  The GNOME desktop is the world?s leading free and easy-to-use desktop
> enviroment for the user; GNOME has been designed to run on all modern
> strains of Unix-like operating systems.
>
>  The support of leading vendors, including Sun Microsystems, Eazel,
> Collab.Net, Helix Code, Red Hat, [others to come] demonstrates that the
> industry is coalescing behind GNOME as the desktop environment of the future.
>
> At 11:16 AM 8/1/00 -0700, Bart Decrem wrote:
> >Hi Barbara,
> >
> >That's a great summary.  Do we need to work on a longer speaking points
> >page that
> >we can give to all the speakers so we'll have a consistent message going
> >to the
> >press?  In turn, we could then make sure that those messaging points are
> >driven
> >home in the press release.
> >
> >Also, is there consensus that we should have two press releases:
> >1- the Gnome Foundation announcement
> >2- the Open Office / StarOffice announcement
> >
> >Finally, has Sun decided how to announce the Solaris news?
> >
> >Bart
> >
> >
> >Barbara Heffner wrote:
> >
> > > Bart - At the risk of mangling what Russ said, I think he said
> > something like:
> > >
> > > The major story here is that all of these key players are coming together
> > > as a unifying industry force to advance GNOME, which offers tremendous
> > > potential to become the world's leading free, easy-to-use desktop
> > environment.
> > >
> > > [I know this doesn't cover the dev framework, but we seemed to be pretty
> > > focused on the desktop in our discussions.]
> > >
> > > Regards,  Barb
> > >
> > > At 02:26 PM 7/31/00 -0700, Bart Decrem wrote:
> > > >Hi Russ, Barbara,
> > > >
> > > >In our conference call, Russ gave an excellent summary of a messaging
> > > >statement for the Gnome Foundation announcement.  Could you guys do a
> > > >write-up of that and share it with the list?
> > > >
> > > >It will be very valuable as we prepare everyone for the announcement.
> > > >
> > > >Thanks,
> > > >
> > > >Bart
> > > >
> > > >
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>
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