Re: [fdn-ann] messaging statement

["Barbara Heffner" <bheffner chenpr com>]

We are going to have to get Russ's input on the StarOffice front.  In terms 
of messages, these are excerpted from the original proposal, and I think 
they're still fairly current, except we have to clarify what we are saying 
on the Office front.  We welcome edits/additions.

STRATEGY
To reinforce GNOME’s position as a leader in the open source movement, 
positioning GNOME as a unifying industry force across multiple vendors.

KEY MESSAGES
· The GNOME Foundation has been formed to formalize a group of individuals, 
from varying organizations and companies, who will be responsible for 
advancing GNOME.

· The GNOME desktop is the world’s leading free and easy-to-use desktop 
enviroment for the user; GNOME has been designed to run on all modern 
strains of Unix-like operating systems.

· The support of leading vendors, including Sun Microsystems, Eazel, 
Collab.Net, Helix Code, Red Hat, [others to come] demonstrates that the 
industry is coalescing behind GNOME as the desktop environment of the future.


At 11:16 AM 8/1/00 -0700, Bart Decrem wrote:
>Hi Barbara,
>
>That's a great summary.  Do we need to work on a longer speaking points 
>page that
>we can give to all the speakers so we'll have a consistent message going 
>to the
>press?  In turn, we could then make sure that those messaging points are 
>driven
>home in the press release.
>
>Also, is there consensus that we should have two press releases:
>1- the Gnome Foundation announcement
>2- the Open Office / StarOffice announcement
>
>Finally, has Sun decided how to announce the Solaris news?
>
>Bart
>
>
>Barbara Heffner wrote:
>
> > Bart - At the risk of mangling what Russ said, I think he said 
> something like:
> >
> > The major story here is that all of these key players are coming together
> > as a unifying industry force to advance GNOME, which offers tremendous
> > potential to become the world's leading free, easy-to-use desktop 
> environment.
> >
> > [I know this doesn't cover the dev framework, but we seemed to be pretty
> > focused on the desktop in our discussions.]
> >
> > Regards,  Barb
> >
> > At 02:26 PM 7/31/00 -0700, Bart Decrem wrote:
> > >Hi Russ, Barbara,
> > >
> > >In our conference call, Russ gave an excellent summary of a messaging
> > >statement for the Gnome Foundation announcement.  Could you guys do a
> > >write-up of that and share it with the list?
> > >
> > >It will be very valuable as we prepare everyone for the announcement.
> > >
> > >Thanks,
> > >
> > >Bart
> > >
> > >
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