Sriram Ramkrishna <sri ramkrishna me> wrote:
...
> I was going to respond that engagement is the best fit. It's also genericMy reservation about "engagement" is that it makes it sound like we
> enough that we can apply to everything or anything we do. My vote is for
> 'engagement'.
only work with people who we already have a relationship with. It also
implies that our work only concerns deep and long-lasting
relationships. So I think my preference is for "promotion":
Noun
Activity that supports the furtherance of a cause, venture, or aim.
The publicization of a product, organization, or venture to increase
sales or public awareness.
This is a pretty good description of what we do.
Allan