Re: Marketing Marketing

[Stormy Peters <stormy gnome org>]

I don't have a preference but agree that the term marketing is misleading.

As a reference point, at Mozilla it's "Engagement". Then within Engagement there is user & contributor engagement, developer engagement, websites, product marketing and brand.

I think most people equate marketing to product marketing.

Stormy

On Thu, Jun 6, 2013 at 1:35 PM, Allan Day <allanpday gmail com> wrote:

Hi all,

"Marketing" is associated with corporations, and is done by marketing
professionals. I've often felt that the term isn't a good fit for what
we do in GNOME, and I suspect that it puts some people off
contributing.

We discussed this during the recent hackfest, and it seems that
there's support for changing "GNOME Marketing" to a different term.
Ideas that we discussed include "promotion",  "outreach",
"engagement" and "advocacy".

What do people think of this? Do you have a preference for the name?

Allan
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