Re: Campaign Proposal
- From: Diego Escalante Urrelo <diegoe gnome org>
- To: Stormy Peters <stormy gnome org>
- Cc: marketing-list gnome org, Claus Schwarm <clschwarm googlemail com>
- Subject: Re: Campaign Proposal
- Date: Tue, 23 Feb 2010 13:02:35 -0500
El mar, 23-02-2010 a las 09:50 -0700, Stormy Peters escribió:
They might forget, or not even notice, the GNOME message by itself,
but remember the animal and the associated message.
This is the whole premise behind using images in presentations. People
remember images. Even if the association between the image and the
message is not 100%.
Yeah. What did Apple ever had to do with pre-computer-era thinkers? Yet
they built a campaign around "think different" and inspiring
personalities. People didn't forget about Apple, instead they associated
the feelings that these famous people brought to them with the Apple
brand.
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