Re: [Fwd: Question about the trademark policy and usage of the GNOME logo]

[Bryen M Yunashko <a11yrocks bryen com>]

On Tue, 2012-04-17 at 19:03 +0100, Juanjo Marín wrote:
> 
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> 
> 
> >________________________________
> > De: Emily Gonyer <emilyyrose gmail com>
> >Para: a11yrocks bryen com 
> >CC: Juanjo Marín <juanjomarin96 yahoo es>; "marketing-list gnome org" <marketing-list gnome org> 
> >Enviado: Martes 17 de abril de 2012 19:53
> >Asunto: Re: [Fwd: Question about the trademark policy and usage of the GNOME logo]
> > 
> >
> >>
> >>Even if a GNOME derivative wanted to say "powered by GNOME" why would
> >>that be a bad thing?  We get the benefit of increased mindshre where our
> >>GNOME logo appears in more places.  If those derivatives choose to pay
> >>homage to GNOME by using such a phrase, more power to them.  :-)
> >>
> >>Bryen
> >>
> >>
> >>
> >>--
> >>marketing-list mailing list
> >>marketing-list gnome org
> >>http://mail.gnome.org/mailman/listinfo/marketing-list
> >>
> >I'm with Bryen - I really don't see how having our name on compuers would in any way be a bad thing. I keep looking for someplace with reasonable linux stickers -  I really want a tux & something that says GNOME & not just the logo. Actually now that I've checked their site I'll probably end up buying some of theris:)
> >
> >
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> Well, so far, all we agree to go with the stickers :-)
> 
> The "cons" of the GNOME and derivatives debate: There are many people out there confused out there about what GNOME, GNOME.3, GNOME shell, Unity, Unity 3D, Unity 2D, GNOME classics, fallback mode, CInnamon, Mate, GNOME panel, etc are. 
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> 
> Cheers,
> 
>      -- Juanjo Marin
> 

I'm confused about what many of the things are on OSX, Windows, KDE,
etc. because I don't use them.  Its quite natural for people to not
understand what all these names mean when they're not actually using
them.  Desktops have many components.  That's the way it is and always
will be.  

But "mindshare" is a different thing from "marketshare."  Mindshare
speaks to branding familiarity.  And if you see all those things you
listed above with "powered by GNOME" that only helps us, not hurt us as
it increases our mindshare.  People see GNOME name no matter where.

You can kind of make a similiar analogy to how Ubuntu does this.  I'm
sure a noumber of us have shown our non-Ubuntu desktop to some person to
introduce them to another "Linux" and they go "Oh yea, that's Ubuntu"
and we have a bit of a challenge to explain to them... no  this desktop
isn't Ubuntu, its $Linux.  But mindshare is there, people equate in
their mind that when they see $Linux, they see Ubuntu.  (Not bashing
Ubuntu here.)  

Wouldn't we want people to see derivatives of GNOME and still associate
the name "GNOME" in their minds  no matter what?  

Bryen