Re: Are there some community/marketing indicators defined?

[Luc Pionchon <pionchon luc gmail com>]

2011/9/9 J. Félix Ontañón <fontanon emergya es>

El día 8 de septiembre de 2011 12:24, Luc Pionchon
<pionchon luc gmail com> escribió:

> Hello Félix,
>
> 2011/9/8 J. Félix Ontañón <fontanon emergya es>
>>
>> El día 8 de septiembre de 2011 10:22, Allan Day <allanpday gmail com>
>> escribió:
>> > Hi Félix,
>> >
>> > 2011/9/8 J. Félix Ontañón <fontanon emergya es>:
>> >> Hi Marketing Team!
>> >>
>> >> I've been diving into live.gnome.org (up again! it's a good thing!)
>> >> looking for some indicators, kpi, metrics or something related the way
>> >> you measure the success of the activities the marketing team does and
>> >> how they help to achieve the objectives.
>>
>>
>> That's because many communities have an activity roadmap based on
>> objectives and i'm just figuring out the best practices measuring the
>> success, for my own use.
>> The point is that neither the Ubuntu Community nor the Open Knowledge
>> Foundation, same for Gnome, seems to have it.
>
>
> It would be certainly interesting to have methods to measure success, and to
> clarify what "success" means for the community.

Of course, I think this is a starting point for a marketing plan: to
define goals clearly so the achievement of them would lead to
"success".
What i've found related with gnome-marketing goals are spread between
the key activities[1] and the target markets[2], being the key
activities something like goals and the target markets as the "place"
to apply the activities, result of the segmentation study[3],  in the
quest for the success,

[1] https://live.gnome.org/GnomeMarketing/#Key_activities
[2] https://live.gnome.org/GnomeMarketing/TargetMarkets

you forgot your [3] reference ;)

Note: when browsing through live.gnome.org, you have to keep in mind that some of its content may be several year old and forgotten by most people. Check the page info. It's important also to get in touch with people currently involved. And updating the pages accordingly would be fantastic.

 

> Could you point us at a few communities that you feel most relevant?

The point is that I started with some big and consolidated communities
as GNOME, Ubuntu and OKFN and I found nothing.

It might be worth to keep investigating around. Just out of my mind you may want to check out mozilla (and maybe wikipedia). Also the projects backed up by companies, like ubuntu/canonical for example, though I do not know how they would be open with their marketing methods.
 

> Would you be motivated to help developing such methods for GNOME?

Wow! it would be amazing. I'm not a real expert in market research but
i've some ideas about it and about digital strategy.
Do you really think it worths the effort?

There are only a few GNOME people who are real experts in what they do for the project (at least when they got started). The others use willingness and collaboration.This is the strength of the GNOME community.

Just go ahead! You must find your way and when you end up with valuable marketing techniques, you will certainly draw a lot of interest and support from the community.

 

> Also I feel it would be really great if you post again in this list to share
> your findings and when you have identified interesting and best practices!

Sure.

--
J. Félix Ontañón Carmona