Brian, I can provide some documentation regarding Brand Management if you need. This is actually a complex subject. If you need help I can help with it as well. There's a very good publication from Philip Kotler (currently the top personality in Marketing) named "Brand Management", there is also a chapter in "Marketing Management" (the bible of Marketing) which covers some points. I have a large collection of books which I can share with whoever wants to take a look. Meanwhile I'll just compile some stuff that I have from my university which might be useful. Anything you need, just ask. Nelson. PS: I would assume GNOME is going to be taken as an "Umbrella brand", correct? > On Thu, 2010-02-11 at 09:23 -0600, Brian Cameron wrote: > > Hello, my name is Brian Cameron and there is some information about me > > here: > > > > http://live.gnome.org/BrianCameron > > > > I have worked for Sun Microsystems (now becoming Oracle) for over 10 > > years, over 8 of those years on the GNOME project. I am on the GNOME > > Foundation board of directors and acting as the secretary. > > > > I am really more of a developer than a marketing person, but I have > > been involved with marketing-related discussions for the past few > > years, and attended the last Marketing hackfest in Chicago. Any board > > member often deals with marketing topics and opportunities, and one of > > the reasons I participate is because I think the GNOME marketing-list > > is one of the more important GNOME forums for board members to be > > involved with. > > > > I also tend to work closely with the GNOME legal team, and I tend to > > get involved with marketing issues that involve working with the legal > > team. > > > > For example, one marketing related task I am currently working on with > > the legal team is to put together more comprehensive trademark > > agreements so that GNOME is better prepared to license the GNOME brand > > to organizations who want to sell GNOME branded merchandise. > > > > Brian >
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