Re: Introductions


 I can provide some documentation regarding Brand Management if you
need. This is actually a complex subject. If you need help I can help
with it as well.

 There's a very good publication from Philip Kotler (currently the top
personality in Marketing) named "Brand Management", there is also a
chapter in "Marketing Management" (the bible of Marketing) which covers
some points.

 I have a large collection of books which I can share with whoever wants
to take a look.

 Meanwhile I'll just compile some stuff that I have from my university
which might be useful.

 Anything you need, just ask.


 PS: I would assume GNOME is going to be taken as an "Umbrella brand",

> On Thu, 2010-02-11 at 09:23 -0600, Brian Cameron wrote:
> > Hello, my name is Brian Cameron and there is some information about me
> > here:
> > 
> >
> > 
> > I have worked for Sun Microsystems (now becoming Oracle) for over 10
> > years, over 8 of those years on the GNOME project.  I am on the GNOME
> > Foundation board of directors and acting as the secretary.
> > 
> > I am really more of a developer than a marketing person, but I have
> > been involved with marketing-related discussions for the past few
> > years, and attended the last Marketing hackfest in Chicago.  Any board
> > member often deals with marketing topics and opportunities, and one of
> > the reasons I participate is because I think the GNOME marketing-list
> > is one of the more important GNOME forums for board members to be
> > involved with.
> > 
> > I also tend to work closely with the GNOME legal team, and I tend to
> > get involved with marketing issues that involve working with the legal
> > team.
> > 
> > For example, one marketing related task I am currently working on with
> > the legal team is to put together more comprehensive trademark
> > agreements so that GNOME is better prepared to license the GNOME brand
> > to organizations who want to sell GNOME branded merchandise.
> > 
> > Brian

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