Re: Google Adwords Application for Review (WAS Re: Google Adsense versus Adwords)

["Jaap A. Haitsma" <jaap haitsma org>]

Your proposal sounds fine for me. Maybe instead of specific names like
gimp use the general program name like photo editing

Jaap

On Thu, May 28, 2009 at 20:54, Stormy Peters <stormy gnome org> wrote:
> Any feedback or input? I'm going to submit this tomorrow. (Probably with
> some final word smithing.)
>
> Stormy
>
> On Tue, May 26, 2009 at 1:15 PM, Stormy Peters <stormy gnome org> wrote:
>>
>> So I think GNOME Marketing can come up with Google Adwords programs that
>> make sense. (Probably not "get gnome" but looking at the top google keywords
>> with gnome in them, I think there's opportunity.)
>>
>> I'm filling out the application and would welcome any help.
>>
>> Explain how you expect Google AdWords advertising will contribute to your
>> organization. (Please limit your response to 500 characters.)
>>
>> The GNOME Foundation provides a free desktop accessible to everyone. Our
>> goal is to make sure everyone can use technology regardless of language,
>> physical ability or ability to pay. We have successfully reached out to
>> developers and to open source fans, but we'd like to reach more of the
>> non-developer public.
>>
>>> Who is your target audience for online advertising? (Please limit your
>>> response to 150 characters.)
>>
>>
>> People looking for technology solutions. They might be people looking for
>> photo editing software like inkscape and gimp.  They might be looking for
>> office like applications like abiword and gnumeric or for small business
>> finance solutions like gnucash.
>>
>> We also want to be sure people with questions about GNOME technologies can
>> find us.
>>
>>> Please provide a sample of an ad you might run through Google Grants.
>>> Reviewing the Google Grants information sheet will help you submit a strong
>>> application by following our Editorial Guidelines, and showing an
>>> understanding of the way the AdWords program works.
>>>
>>> Line 1: 25 character headline
>>>
>>> Line 2: 35 character limit
>>>
>>> Line 3: 35 character limit
>>>
>>> Line 4: display URL (35 character limit)
>>
>> FYI, these need to be mission based:
>>
>> Example of Mission-Based Ad:
>>
>> Shop and Fight AIDS
>> Our Red Ribbon Collection has
>> Unique Gifts for a Great Cause.
>> www.yourcharity.org
>>
>> Example of Ad Not Based on Mission:
>>
>> Uniquie Gifts for All
>> Children's books, tee shirts & more
>> Shop online. Save time and money.
>> www.yourcharity.org
>>
>> Here's my take, not sure if it's too product focused. I think we should
>> target products that also run on Windows as many, many of the people doing
>> searches will be Windows users.
>>
>> Free photo editing software
>> Use free and open source technology to edit your photos. Supported by a
>> strong community of developers. Open standards. Technology you can use.
>> www.gimp.org
>>
>> Free home and small business finance software
>> Don't get locked in to proprietary formats. Free and open source
>> technology to manage your finances securily. Used by many nonprofit
>> organizations.
>> www.gnucash.org
>>
>> We could also do the example one targeted at people looking for
>> accessibility solutions. I need help writing that one though.
>>
>>> Please provide a list of keyword / keyword combinations that you feel are
>>> relevant to your organization. Viewing our keyword matching demo will help
>>> you choose appropriate keywords for your campaign by understanding our broad
>>> match keyword default and other matching options.
>>
>> gnome, gimp, adobe, gnucash, quicken, (some kind of alternate keyboard and
>> mice keywords), (languages that Microsoft doesn't support), desktop, linux,
>> finance software, desktop software, gnome merchandise, gnome tshirt, ...
>>
>> help?
>>
>> Stormy
>>
>> On Sun, May 24, 2009 at 11:09 AM, Luis Villa <luis tieguy org> wrote:
>> >
>> > I think last time we discussed this (2005, acc. to my archives)
>> > everyone involved seem to think it was a fine idea, though I seem to
>> > recall that without a single place to 'get gnome' like you can 'get
>> > firefox' there wasn't much clarity as to what we should tell people to
>> > do once they get to us.
>> >
>> > (Adwords have also come up in past in the context of google grants-
>> > did that not happen for some reason?)
>> >
>> > Luis
>> >
>> > On Sun, May 24, 2009 at 9:10 AM, Stormy Peters <stormy gnome org> wrote:
>> > > When I asked Google about an adsense account (which enables you to put
>> > > Google ads on your website and get compensated for them) they
>> > > mentioned the
>> > > AdWords grant program to me. AdWords lets you advertise your site via
>> > > google
>> > > ads on other people's sites, including Google Search.
>> > >
>> > > The AdWords grant program offers free AdWords accounts to nonprofits:
>> > > (You
>> > > get a daily budget of $329.)
>> > > http://www.google.com/grants/
>> > >
>> > > However, you can't have an AdSense account too.
>> > >
>> > > Since we are conflicted about ads, and much more likely to reach
>> > > agreement
>> > > on specific company ads than general google ads, I recommend we apply
>> > > for a
>> > > Google AdWords grant.
>> > >
>> > > If we get it, is there anyone with experience in AdWords, SEO or
>> > > advertising
>> > > that would like to help run it? (The application itself requires just
>> > > a few
>> > > things like target audience and sample campaign slogans that we'd need
>> > > to
>> > > think about.)
>> > >
>> > > Thoughts? All for applying for a free AdWords account?
>> > >
>> > > Stormy
>> > >
>> > > On Thu, May 7, 2009 at 3:45 AM, Dave Neary <dneary gnome org> wrote:
>> > >>
>> > >> Hi,
>> > >>
>> > >> Stormy Peters wrote:
>> > >> > I agree that if it's even a percentage of that, it might be worth
>> > >> > it.
>> > >> >
>> > >> > What would people think of trying it out for a couple of months? We
>> > >> > could start with Google ads to see how well ads work and once we
>> > >> > have an
>> > >> > idea of how much to expect, we could solicit ads directly from
>> > >> > companies.
>> > >>
>> > >> One important thing to bear in mind (and I'm digging into second-hand
>> > >> memory banks here) is whether this would affect our relationship with
>> > >> the various companies who donate bandwidth & hosting services. I
>> > >> don't
>> > >> think OSU OSL has any issue with this, but IIRC, hosting in Red Hat's
>> > >> colo had a "no ads" condition attached.
>> > >>
>> > >> Worth investigating, at least - if we end up with $150K advertising
>> > >> revenues a year and an extra $300K hosting costs to pay, it would be
>> > >> a
>> > >> bad deal.
>> > >>
>> > >> Cheers,
>> > >> Dave.
>> > >>
>> > >> --
>> > >> Dave Neary
>> > >> GNOME Foundation member
>> > >> dneary gnome org
>> > >
>> > >
>> > > --
>> > > marketing-list mailing list
>> > > marketing-list gnome org
>> > > http://mail.gnome.org/mailman/listinfo/marketing-list
>> > >
>> > >
>>
>
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