survey Friends of GNOME donors

[Stormy Peters <stormy gnome org>]

I went to a marketing session at a nonprofit workshop on Tuesday.

One of the things the speaker recommended doing was survey donors every 12-18 months. 

Here's the over all guidelines she gave:
1. Know what you want to find out, such as awareness and brand recognition. 
2. Use survey monkey
3. No open ended questions. Use choices with an other option and room for comments.
4. Ask about services and impact.
5. Less than
3 minutes. "Please help us by taking this survey in 3 minutes or less."
6. Ask demographic questions: gender, age, ... (Lots of people leave this off and she thought it was vital. She talked a lot about getting in their head. You need to know what they read, what they like to have for breakfast, who their friends are, ... if you want to reach them. (One of her other big things was if it's not relationship building or reputation enhancing, don't do it.)
7. Don't make people answer any questions. Every question should be optional or you'll lose people.

With that in mind, I thought we could easily survey Friends of GNOME folks. If we did a 3 minute survey every year, I don't think it would be intrusive.

Here's my first pass. 

Goal: I think the most important thing to find out is "why GNOME?" Why did they decide to support us? (Are they users, developers, ... How did they find out about donating? etc.)

You donated to Friends of GNOME in the past year. Please help us by taking this survey in 3 minutes or less.

1. Are you ... (check all that apply)
- GNOME user
- GNOME developer
- GNOME contributor (event planning, documentation, translation, web page creation, ...)
- GNOME Foundation member
- GNOME fan
- Other ______________

2. Do you use ... (check all that apply)
- GNOME desktop
- GNOME applications like Abiword, Gimp, Banshee, Inkscape (which ones should we list here?)
- GNOME products on Windows
- GNOME products on KDE
- None of the above

3. Which GNOME Foundation activities do you value most?
- Hackfests
- GUADEC
- 6 month releases
- web pages
- forums
- translations
- documentation
- other ____________

4. What would you like to see the GNOME Foundation do over the next year? (check all that apply)
- exactly what it's doing now
- more developer events
- more outreach to end users
- more end user events
- more new products
- more support of existing products
- more work with distributors

5. How did you hear about the Friends of GNOME donation page?
- from the gnome.org web page
- from Planet GNOME
- from a friend
- from a blog
- from an email
- other _________

6. Did you know about our Friends of GNOME badges, http://www.gnome.org/friends/promote.html.
- yes, I have one on my blog
- yes
- no

What is your employment status?
- full time student
- software developer
- other full time job
- retired
- unemployed
- other ___________

How old are you? [Open to suggestions for better breaking this down.]
- Under 18
- 18 - 21
- 22 - 25
- 26 - 29
- 30 - 44
- 45 - 60
- 60 - 74
- 75+

Are you male or female?
- male
- female

What is your annual household income? [Are there standards for this?]
- $0-$20,000
- $20,000 - $40,000
- $40,000 - $60,000
- $60,000 - $80,000
- $80,000 - $100,000
- $100,000 - $149,000
- $150,000+

What is your current education level?
- some school
- high school equivalent
- some college
- college degree
- graduate degree
- other___________

Anything else you'd like to tell us? _____________________

Thoughts? Comments? Ideas?

Stormy

P.S. I also put some of these questions in SurveyMonkey[1].  With SurveyMonkey I can currently only ask 10 questions (which with comments for the "other" category is not enough.) We could also use Google
forms or pay $20 to upgrade SurveyMonkey for a month. Or use some other
tool ...

[1] http://www.surveymonkey.com/s.aspx?sm=4xY5BTO_2f4tKft9lxRYxtWg_3d_3d