Re: GNOME 3.0 Marketing Brainstorming #1 - Audiences

Thanks for nailing these down, Luis!

Luis Villa wrote:
On Fri, May 8, 2009 at 10:36 AM, Paul Cutler <pcutler foresightlinux org> wrote:
* Users

As Brian was saying, users is too broad. Lord knows I love all of
them, but we're probably best off focusing on specific groups of users
that are within reach. An offhand list:

* college compsci students: these are the next wave of our developers;
lets reach out to them at a time when they have lots of time and
energy to experiment. Ideally this branches out from not 'just'
marketing into educational and training outreach- get them to work on
gnome projects and such, like Mozilla does.
Maybe look into how we can get new contributors into the project in general. (not really 3.0 specific though) We could perhaps do special GNOME dev days where people can show up on IRC and get introduced to GNOME development and ask questions without feeling stupid. Anyway, feeling I'm drifting off the subject a bit.
* 'low functionality' windows users- windows users who live 95% in
their browser already (lots of parents, grandparents here- don't use
many apps, don't use many peripherals). Pitch them on having firefox,
and the rest being virus free and easy to use.

* (if somehow the product blows our minds): normal windows users.
focus on security but also the awesome new features. Again, depends on
actually having awesome new features, and (ideally) a suite of apps
that integrate them. b/c both of these are still somewhat
hypothetical, a major push on this front may have to wait.
Perhaps we should find Our Place in the Universe and have the distros take care of this bit. In general, as people really don't care what a Desktop is, it will be quite a effort to first explain that (and that it's not a Operating System, whatever that means or that you can't install it on your XP box), and then we'll just end up pointing them to a distro anyway. I just feel it might be a bit too much effort and that we might loose them along the way in nine times out of ten.

GNOME apps available on Windows could be a different story though.
- Andreas

* Linux distributions
* Media
* Developers

Who else comes to mind?


On Thu, May 7, 2009 at 6:59 PM, Paul Cutler <pcutler foresightlinux org>
Luis, this is perfect, thanks for kicking it off!


On Thu, May 7, 2009 at 6:47 PM, Luis Villa <luis tieguy org> wrote:
On Thu, May 7, 2009 at 1:55 PM, Paul Cutler <pcutler foresightlinux org>
Hello marketing team!

As we think about GNOME 3.0, who are our target audiences?  (Who should
marketing team be bulding messages for?)
I know I've written on this before, but I can't find it. :(

Because I'm short on time, some important audiences that we have
tended to forget at times in our marketing:

* Distros: the reality is that they make the default choice that
determines what most of our users see. If we don't sell them on 3.x,
our users will continue to use 2.x, as simple as that.

* Linux Media: the various and sundry Linux media have a big say in
what people perceive as 'the' Linux Desktop. Sadly, this is a fairly
dysfunctional media, so telling them 'here is why Real People are
going to be sold on 3.0' is a sometimes, but not always, effective

* Developers: they need to know why they should integrate with GNOME
technologies, and particularly with whatever new ones we come up with.
We need them to buy into it to build our ecosystem.

Sorry I can't be more verbose-

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