Re: GNOME 3.0 Marketing Brainstorming #1 - Audiences

[Andreas Nilsson <nisses mail home se>]

Thanks for nailing these down, Luis!

Luis Villa wrote:
> On Fri, May 8, 2009 at 10:36 AM, Paul Cutler <pcutler foresightlinux org> wrote:
>   
> > * Users
> >     
>
> As Brian was saying, users is too broad. Lord knows I love all of
> them, but we're probably best off focusing on specific groups of users
> that are within reach. An offhand list:
>
> * college compsci students: these are the next wave of our developers;
> lets reach out to them at a time when they have lots of time and
> energy to experiment. Ideally this branches out from not 'just'
> marketing into educational and training outreach- get them to work on
> gnome projects and such, like Mozilla does.
>   
Maybe look into how we can get new contributors into the project in 
general. (not really 3.0 specific though)
We could perhaps do special GNOME dev days where people can show up on 
IRC and get introduced to GNOME development and ask questions without 
feeling stupid. Anyway, feeling I'm drifting off the subject a bit.
> * 'low functionality' windows users- windows users who live 95% in
> their browser already (lots of parents, grandparents here- don't use
> many apps, don't use many peripherals). Pitch them on having firefox,
> and the rest being virus free and easy to use.
>
> * (if somehow the product blows our minds): normal windows users.
> focus on security but also the awesome new features. Again, depends on
> actually having awesome new features, and (ideally) a suite of apps
> that integrate them. b/c both of these are still somewhat
> hypothetical, a major push on this front may have to wait.
>   
Perhaps we should find Our Place in the Universe and have the distros 
take care of this bit.
In general, as people really don't care what a Desktop is, it will be 
quite a effort to first explain that (and that it's not a Operating 
System, whatever that means or that you can't install it on your XP 
box), and then we'll just end up pointing them to a distro anyway. I 
just feel it might be a bit too much effort and that we might loose them 
along the way in nine times out of ten.

GNOME apps available on Windows could be a different story though.
- Andreas


> > * Linux distributions
> > * Media
> > * Developers
> >
> > Who else comes to mind?
> >
> > Paul
> >
> > On Thu, May 7, 2009 at 6:59 PM, Paul Cutler <pcutler foresightlinux org>
> > wrote:
> >     
> > > Luis, this is perfect, thanks for kicking it off!
> > >
> > > Paul
> > >
> > > On Thu, May 7, 2009 at 6:47 PM, Luis Villa <luis tieguy org> wrote:
> > >       
> > > > On Thu, May 7, 2009 at 1:55 PM, Paul Cutler <pcutler foresightlinux org>
> > > > wrote:
> > > >         
> > > > > Hello marketing team!
> > > > >
> > > > > As we think about GNOME 3.0, who are our target audiences?  (Who should
> > > > > the
> > > > > marketing team be bulding messages for?)
> > > > >           
> > > > I know I've written on this before, but I can't find it. :(
> > > >
> > > > Because I'm short on time, some important audiences that we have
> > > > tended to forget at times in our marketing:
> > > >
> > > > * Distros: the reality is that they make the default choice that
> > > > determines what most of our users see. If we don't sell them on 3.x,
> > > > our users will continue to use 2.x, as simple as that.
> > > >
> > > > * Linux Media: the various and sundry Linux media have a big say in
> > > > what people perceive as 'the' Linux Desktop. Sadly, this is a fairly
> > > > dysfunctional media, so telling them 'here is why Real People are
> > > > going to be sold on 3.0' is a sometimes, but not always, effective
> > > > technique.
> > > >
> > > > * Developers: they need to know why they should integrate with GNOME
> > > > technologies, and particularly with whatever new ones we come up with.
> > > > We need them to buy into it to build our ecosystem.
> > > >
> > > > Sorry I can't be more verbose-
> > > > Luis
> > > >