Re: Marketing, GNOME 3.0 and subteams

[Paul Cutler <pcutler foresightlinux org>]

To build on what Sri was saying as a member of the GNOME Journal team,
I think all of Stormy's points are valid, and one of the first
questions that popped into my mind was:  "What tools are available to
the GNOME Marketing team?".  I think it's an output of whom our
audience is, and will help to deliver the messages we have.

While I agree we want to woo developers, one of my personal goals with
GNOME Journal is to educate our users.  Change is hard, and GNOME
Shell is a pretty big change for how you interact with the GNOME
Desktop.  I think proactive communication, especially around Stormy's
idea of timed press releases, will help.

For GNOME Journal specifically, our goal over the next year is to
release a new GNOME Journal Edition every 60 days, more often if we
have the content.  I've proposed that we, at a minimum, include one
Behind the Scenes interview with someone involved in the GNOME 3.0
effort, one article about a GNOME 3.0 topic, in addition to our
articles around GNOME development and application reviews.

For example, Issue 15, which will be published in July, will include
an interview with Owen Taylor focusing on GNOME Shell, and Natan
Yelling is writing an article on GNOME Zeitgeist.

Paul

On Mon, Apr 27, 2009 at 11:33 AM, Sriram Ramkrishna <sri ramkrishna me> wrote:
> GNOME Journal is doing a series of articles on various parts of GNOME 3.0
> includeing gnome-zeigist, gnome-shell and so forth.  If you want to do
> marketing I highly suggest we use the Journal for articles.  Morever, I want
> to start doing some kind of content sharing agreement with red hat magazine
> and others so that they can publish our articles to a larger audience.  As
> well, we want them translated for print magazines.  This is how we can get
> our message far and wide.
>
> We want to build anticipation, and we want to woo developers first so that
> they can create apps that are 3.0 ready.
>
> sri
>
> On Mon, Apr 27, 2009 at 8:41 AM, Stormy Peters <stormy gnome org> wrote:
>>
>>
>> On Mon, Apr 27, 2009 at 9:37 AM, Alex Hudson <home alexhudson com> wrote:
>>>
>>> Stormy Peters wrote:
>>>>
>>>> + Identify our target audience(s). Do we want to communicate with
>>>> existing GNOME users, all free desktop users, or try to reach out to
>>>> non-free-desktop users? (I think we can safely leave communicating with
>>>> developers up to the developers themselves.)
>>>> + Identify our key messages. What's new/interesting/cool about GNOME
>>>> 3.0. Who will it benefit? How?
>>>
>>> I'd like to proffer an observation on the above two points: part of what
>>> people are talking about being cool about GNOME 3.0 is the developer
>>> platform being streamlined and modernized. Although we want to evangelise
>>> the benefits, the most powerful message wouldn't be GNOME saying that stuff
>>> (we would, wouldn't we?) but having a series of other projects saying that.
>>>
>>> If there was an early marketing campaign toward developers expounding the
>>> virtues of the new platform, and the stuff you can do with it, by the time
>>> we get around to release maybe we could have the results of that to show as
>>> well - either independent apps talking up GNOME 3, or in-house dev teams
>>> saying nice things, that kind of thing. As a concrete example, with Firefox
>>> being Gtk-bound already, are there examples where the GNOME integration
>>> story there could be improved and/or new GNOME 3 hotness added to Firefox? I
>>> realise there may be better examples which conflict less with GNOME (=epi),
>>> but it would be pretty cool to point users at new stuff in Firefox which
>>> GNOME 3 enables. Other examples: why not Wordpress, Noserub, etc., and
>>> similar services? How is the integration with web stuff going to work? Can
>>> we say cool things about the likes of Dropbox for GNOME 3? (I care less for
>>> the non-free stuff personally, but it appears to be pretty popular).
>>>
>>> Perhaps the timescales are too short here, but I think it would be really
>>> cool if we could have others echo our messages, which in many ways might
>>> mean talking to developers and telling them about what's happening in GNOME
>>> world....
>>
>> Very good point. Perhaps our job is to align all the marketing messages
>> that other projects will say about GNOME 3.0 and so it makes sense to reach
>> out to developers.
>>
>> We are also best at talking to developers, so we could build on our
>> strengths ...
>>
>> Stormy
>>
>>>
>>> Cheers,
>>>
>>> Alex.
>>> --
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>>> http://mail.gnome.org/mailman/listinfo/marketing-list
>>
>>
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