Re: Marketing, GNOME 3.0 and subteams

[Alex Hudson <home alexhudson com>]

Stormy Peters wrote:
> + Identify our target audience(s). Do we want to communicate with 
> existing GNOME users, all free desktop users, or try to reach out to 
> non-free-desktop users? (I think we can safely leave communicating 
> with developers up to the developers themselves.)
> + Identify our key messages. What's new/interesting/cool about GNOME 
> 3.0. Who will it benefit? How?

I'd like to proffer an observation on the above two points: part of what 
people are talking about being cool about GNOME 3.0 is the developer 
platform being streamlined and modernized. Although we want to 
evangelise the benefits, the most powerful message wouldn't be GNOME 
saying that stuff (we would, wouldn't we?) but having a series of other 
projects saying that.

If there was an early marketing campaign toward developers expounding 
the virtues of the new platform, and the stuff you can do with it, by 
the time we get around to release maybe we could have the results of 
that to show as well - either independent apps talking up GNOME 3, or 
in-house dev teams saying nice things, that kind of thing. As a concrete 
example, with Firefox being Gtk-bound already, are there examples where 
the GNOME integration story there could be improved and/or new GNOME 3 
hotness added to Firefox? I realise there may be better examples which 
conflict less with GNOME (=epi), but it would be pretty cool to point 
users at new stuff in Firefox which GNOME 3 enables. Other examples: why 
not Wordpress, Noserub, etc., and similar services? How is the 
integration with web stuff going to work? Can we say cool things about 
the likes of Dropbox for GNOME 3? (I care less for the non-free stuff 
personally, but it appears to be pretty popular).

Perhaps the timescales are too short here, but I think it would be 
really cool if we could have others echo our messages, which in many 
ways might mean talking to developers and telling them about what's 
happening in GNOME world....

Cheers,

Alex.