Re: Marketing, GNOME 3.0 and subteams

[Sriram Ramkrishna <sri ramkrishna me>]

GNOME Journal is doing a series of articles on various parts of GNOME 3.0 includeing gnome-zeigist, gnome-shell and so forth.  If you want to do marketing I highly suggest we use the Journal for articles.  Morever, I want to start doing some kind of content sharing agreement with red hat magazine and others so that they can publish our articles to a larger audience.  As well, we want them translated for print magazines.  This is how we can get our message far and wide.

We want to build anticipation, and we want to woo developers first so that they can create apps that are 3.0 ready.  

sri

On Mon, Apr 27, 2009 at 8:41 AM, Stormy Peters <stormy gnome org> wrote:

On Mon, Apr 27, 2009 at 9:37 AM, Alex Hudson <home alexhudson com> wrote:

Stormy Peters wrote:

+ Identify our target audience(s). Do we want to communicate with existing GNOME users, all free desktop users, or try to reach out to non-free-desktop users? (I think we can safely leave communicating with developers up to the developers themselves.)
+ Identify our key messages. What's new/interesting/cool about GNOME 3.0. Who will it benefit? How?

I'd like to proffer an observation on the above two points: part of what people are talking about being cool about GNOME 3.0 is the developer platform being streamlined and modernized. Although we want to evangelise the benefits, the most powerful message wouldn't be GNOME saying that stuff (we would, wouldn't we?) but having a series of other projects saying that.

If there was an early marketing campaign toward developers expounding the virtues of the new platform, and the stuff you can do with it, by the time we get around to release maybe we could have the results of that to show as well - either independent apps talking up GNOME 3, or in-house dev teams saying nice things, that kind of thing. As a concrete example, with Firefox being Gtk-bound already, are there examples where the GNOME integration story there could be improved and/or new GNOME 3 hotness added to Firefox? I realise there may be better examples which conflict less with GNOME (=epi), but it would be pretty cool to point users at new stuff in Firefox which GNOME 3 enables. Other examples: why not Wordpress, Noserub, etc., and similar services? How is the integration with web stuff going to work? Can we say cool things about the likes of Dropbox for GNOME 3? (I care less for the non-free stuff personally, but it appears to be pretty popular).

Perhaps the timescales are too short here, but I think it would be really cool if we could have others echo our messages, which in many ways might mean talking to developers and telling them about what's happening in GNOME world....

Very good point. Perhaps our job is to align all the marketing messages that other projects will say about GNOME 3.0 and so it makes sense to reach out to developers.

We are also best at talking to developers, so we could build on our strengths ...

Stormy
 

Cheers,

Alex.
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