Re: Personas

["Santiago Roza" <santiago roza thymbra com>]

On 7/15/06, Murray Cumming <murrayc murrayc com> wrote:


> Please either read about Personas online or wait until they're more than
> half-done.

i read *all* the documentation they recommended in the marketing list
when the marketing personas issue first came out.

and believe me it wasn't the first time i had read about personas
anyway; it tends to appear somewhere when you study business
administration  :)


> They can be of immense value to our marketing efforts,
> including in product development, research, and advertising.

... providing they are representative profiles of our target users.
when they're random stories with no coherence or representation (eg:
"manny is a zoophilic 14-year-old genius lawyer who works as a
construction worker and likes to cut himself with a wifi usb chip"),
they have no marketing value whatsoever.


> The bits that seem random to you are bits that make them feel like real
> people, which helps people to identify with them and meet their needs.

i like the idea of some *bits* making target audiences look all human
and fuzzy, people swallow them more easily that way  :)

what i find useless is the idea of creating all human and fuzzy
profiles with no market representation at all... that's an anecdote
more than a profile, and i can't imagine why we would need those.


--
Santiago Roza
Proyecto Tiny ERP Argentina
Departamento I+D - Thymbra
santiago roza thymbra com