Re: Personas

[David Neary <dneary free fr>]

Hi,

Santiago Roza wrote:
> On 7/14/06, David Neary <dneary free fr> wrote:
> 
>> "Geraldine always does her shopping on Friday, since she finishes work
>> an hour earlier. She buys lots of fresh fruit and vegetables, but ends
>> up throwing half of them away two weeks later because they've gone
>> rotten. She doesn't like cooking, so ends up going to the freezer more
>> often than to the veg." This is good.
> 
> and what would be the use of such a random non-representative profile,
> from a marketing point of view?

That's one part of one persona, but let's say you're marketing GM fruit
and veg, and Geraldine is your target, then you know that the selling
point of your stuff might be that it conserves faster. Or if you're
selling frozen foods, you can sell your great freeze-packing technique
which makes frozen taste just like fresh, and which keeps all the
vitamins, or you might be an evening edition newspaper editor, and you
realise that it makes sense to add a "City life" supplement Friday
evening aimed at people who finish work an hour earlier and do their
shopping. Or the store owner might run a special from 5 till 7 on
Fridays, or...

You're characterising someone's life, then figuring out how your product
fits into that life, and makes it a little better.

Cheers,
Dave.

-- 
Dave Neary
bolsh gimp org
Lyon, France