Re: Marketing Marketing

["Karen Sandler" <karen gnome org>]

On Wed, June 26, 2013 6:34 am, Allan Day wrote:
> Hi all,
>
> We discussed this during yesterday's phone meeting. A few points that
> stood out for me:
>
>  * There were some concerns that "advocacy" sounds too political and
> forceful
>  * While there was some support for "promotion", it was also
> recognised that this implies one-way communication, and that this
> might not be the best fit for what we do (or what we aspire to)
>  * "Outreach" has a life of its own beyond the existing marketing team
>
> We clearly promote, engage, advocate and reach out, and each of these
> terms describes *some* of what we do. As such, I think we need to be
> focusing on which aspect of our work we want to emphasise. Based on
> yesterday's conversation, I'm thinking that engagement is probably the
> best fit, since it emphasises meaningful two-way conversation
> (something which is close to our mission and our brand identity).

Is there something we can come up with an acronym? Like PEERs (promotion,
engagement, education, reaching out) or REPs (reach out,engage,promote).

Too hokey? Or is it bad that newcomers won't know what it means right away
(one of the nice things about reps).

I'm ok with engagement too :)

karen
> Allan
>
> On Fri, Jun 7, 2013 at 9:26 PM, Oliver Propst <oliver propst gmail com>
> wrote:
> > Hi, I'm not sure there is a need of change the term but if so I think
> > "promotion" is the best fit.
> >
> >
> > On Fri, Jun 7, 2013 at 12:50 PM, Flavia Weisghizzi
> > <flavia weisghizzi it>
> > wrote:
> > > Goodmorning!
> > >
> > >
> > > > My reservation about "engagement" is that it makes it sound like we
> > > > only work with people who we already have a relationship with.
> > >
> > >
> > > Agree :)
> > >
> > >
> > > >   So I think my preference is for "promotion":
> > > I really prefer "advocacy" but "promotions" sounds quite good too :)
> > >
> > > Cheers,
> > >
> > > Flavia
> > >
> > > --
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> > > marketing-list gnome org
> > > https://mail.gnome.org/mailman/listinfo/marketing-list
> >
> >
> >
> >
> > --
> > -mvh Oliver Propst
> >
> > --
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> > https://mail.gnome.org/mailman/listinfo/marketing-list
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