Re: Revisiting rewards for the FoG campaigns

["Karen Sandler" <karen gnome org>]

On Mon, April 8, 2013 8:07 pm, Tobias Mueller wrote:
> Bonjour,
>
> On 14.02.2013 23:30, Andreas Nilsson wrote:
> > I haven't gotten to write any postcards in a while either.
> FWIW, I have written smth that nags adoptable hackers to send a
> postcard. So if you are a hacker to adopt, expect mail to hit you at
> some stage.
>
> However, my data goes back until October 2012. I don't know when the
> last postcard was processed. So it is advisable to keep track of who you
> send a postcard to.
>
> The system itself is here: https://hg.cryptobitch.de/gnome-paypal/ and
> it's meant to be non-invasive in the sense that it doesn't "eat" data.
> Everything is preserved and if anything else wants to consume the data
> Paypal exports, like a CRM system, that shouldn't really be a problem.
>
> > Maybe we should revisit this system
> That's a good idea. Does anyone have a history of how the current
> program was formed?

I'm not sure if zana is on the marketing-list, so I'm ccing her. I think
she may be able to shed some light on the history...
> I propose something like to send the postcard after a few months, not
> right after the donation happened. Because right after the donation, the
> donor gets a thank-you email. And after 12 months or so, a gift. And the
> postcard might be something nice to have in between, to keep the donor
> "in the loop".

I don't know. I think people who "adopt a hacker" are really excited about
the postcard part. I think this happening within a month or two at most is
really important to keep them from feeling disappointed. It's just my gut
feeling though. Does anyone have any experiences that confirm or counter
this?

> Other than that, the whole subscription story is a massive pain to keep
> track of. There are many complicated cases like the subscription failing
> due to expired credit cards and people signing up again. While this is
> good, it creates confusion as to whether to send a gift.
>
> And the "send after a year" rule we currently have doesn't make much
> sense to me. Do we do it so that the donor gets something right before
> the period ends so that she is happy to continue? We don't even have a
> yearly option at the moment :-\
> I guess we do it to not "lose" money, i.e. by sending a gift to a one
> month donor. But then I don't think a 50 USD per month donor has to wait
> as long as a 5 USD per month donor.

I think other organizations have you sign up for a year and then give you
the opportunity to renew or otherwise the subscription cancels. We've seen
people get confused (and upset) when they notice that the donation
continues indefinitely, perhaps because the standard is just a year. I
believe CiviCRM is set up to handle this kind of subscription donation
well (as a "membership" program). We could try to segway over to CiviCRM
for all new donations and use scripts like the one you wrote to handle the
old ones without disrupting them. It is tough to maintain two systems but
it may make sense, since the existing subscriptions basically require no
action by us after a year an our obligations would transition over to
CiviCRM.

That said, I'd love to send a gift to all of our subscribers that have
been with us for two years or more. Perhaps ebassi and muelli, together
with gpoo might be able to pool all the data to do this?

muelli, thank you so much for all of your work on this - it's great to be
able to send the postcards out and thank the people who are so amazing to
support us.

karen

> Cheers,
>   Tobi
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