Re: Revisiting rewards for the FoG campaigns

[Juanjo Marín <juanjomarin96 yahoo es>]

----- Mensaje original -----
> De: Tobias Mueller <muelli cryptobitch de>
> Para: Juanjo Marín <juanjomarin96 yahoo es>
> CC: marketing-list <marketing-list gnome org>
> Enviado: Viernes 30 de noviembre de 2012 13:56
> Asunto: Re: Revisiting rewards for the FoG campaigns
>
> Bonjour! :-)
>
> On Wed, Nov 28, 2012 at 10:42:36PM +0000, Juanjo Marín wrote:
> >  For example,  we could add more rewards options and even those rewards can 
> be related to topic of the campaign. 
> >
> Yeah, do you have any concrete suggestion?
> I'm happy to integrate more options on the site or give out credential to do 
> that.
> Before that, we would have to talk about our workflows to handle other reward 
> options though.


No really, because I don't have data to figure out what is best for us. It 
can be useful to know the range of donations in previous campaign to have a good decision.
Anyway, this can be a new categorization:

"no reward" category for donations fore less than US$  10 (in order to stimulate micro contributions)

stickers US$ more US $10 - up to 25 (+postal outside United States?)

stickers + mouse pad + recognition  more US$25 - up to 500 (+postal outside United States? )

stickers + mouse pad + coffe mug + FoG exclusive t-shirt +  recognition   more US$ 500 - 1200

stickers + mouse pad + coffe mug + FoG exclusive t-shirt +  GNOME Foot print signed by the Board of Directors 
+ recognition  more US$ 1200

stickers +  hacker signed postcard + LWN subscription  + recognition of your contribution + FoG T-Shirt 
(after the 1st year)  US$  10/month


Maybe also makes sense to lower the threshold of the bigger rewards, in case they hasn't been very successful 
in the past:

 500 => 150 and 1200 => 600

Cheers,

    -- Juanjo Marin