Re: Pre-release marketing and community management [Was: getting www.gnome3.org]

[Paul Cutler <pcutler gnome org>]

Hi Allan,

Thanks for kicking off this discussion.

Andreas and I did some work on GNOME3.org which can be found on Github:

https://github.com/andreasn/gnome3-website

We were pretty close - the design is done and some of the copy needs
to be updated.  We were waiting for some videos and screenshots and
then we wanted to launch it, but it's a bit stalled.  I don't see any
reason we couldn't take it, update the screenshots and copy, and
launch it fairly quickly.

I strongly agree with you that it would be beneficial to get some
positive marketing out there sooner rather than later.

Paul

On Wed, Jan 5, 2011 at 6:35 AM, Allan Day <allanpday gmail com> wrote:
> On Wed, 2011-01-05 at 09:05 +0000, Allan Day wrote:
>> On Tue, 2011-01-04 at 13:50 -0800, Sriram Ramkrishna wrote:
>> >
>> >
>> > On Tue, Jan 4, 2011 at 12:34 PM, Jason D. Clinton
>> > <me jasonclinton com> wrote:
>> >         Since it was supposed to be almost entirely video thumbnails
>> >         on the front page, the videos need to go up there. And since
>> >         we don't have a UI freeze for a few more months, it wasn't in
>> >         the plan to have it up until then.
>> >
>> >
>> >         But I think there is a value in making this a kind of
>> >         process-marketing. I think we could launch the site with a
>> >         "Beta" decal and post the unfinished videos with the time
>> >         codes in them so that no one gets any ideas about posting them
>> >         as the final marketing assets.
>>
>> Apologies if this is a discussion which has already taken place, but can
>> I ask: are there any plans to put out positive stories and messages
>> about GNOME Shell and GNOME 3 in the run up to the release? (And if so,
>> what are they?!) I can see this being highly beneficial. It doesn't have
>> to involve the gnome3 site - we could focus on getting positive stories
>> about GNOME Shell into the press, for example. Just a handful of such
>> stories would be immensely beneficial.
>
> I just had a little look at what other projects are doing in this
> regard...
>
>  * The Firefox 4 site [1] has some really nice details on the upcoming
> release.
>
>  * The Unity pages [2] are upbeat and they look nice, though rather
> lacking on detail. (Jono has been getting positive articles [3] into
> circulation, though.)
>
>  * The OS X Lion page [4] describes upcoming features and explains their
> benefits.
>
> What are the chances of throwing together a preview page of this ilk? I
> could chip in with some copy...
>
> Allan
>
> [1] http://www.mozilla.com/en-US/firefox/beta/features/
> [2] http://unity.ubuntu.com/about/
> [3]
> http://www.techradar.com/news/software/operating-systems/the-evolution-of-the-linux-desktop-914736
> [4] http://www.apple.com/macosx/lion/
>
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> IRC: aday on irc.gnome.org
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