Re: Mobile Giving Foundation

[Bharat Kapoor <3 kapoor gmail com>]

Brain

Your suggestion makes perfect sense and I would have takena  first stab at the plan once we had an approval from the team.

Also along with all the things you suggested we should launch this mobile giving campaign at some significant Gnome event (or atleast Gnome related event) - Boston event may be too far but we should be able to find something sooner. This will give us a decent captive audience allowing this campaign to go viral (I am an optimist :).

Also we would engage the vendor and solicit their best practices - as they give us a few more tools than just mobile payments (and we should leverage all of them).

Paul/Brain/Stormy 
(since I am new - I will keep using this excuse as long as you guys allow me to).

Whats the process, when I know I have a go ahead to get the paperwork ready for the vendor - they have sent it to me and I am just sitting on them waiting for our team's approval.

Best Regards
Bharat

On Wed, Mar 3, 2010 at 9:25 AM, Brian Cameron <Brian Cameron sun com> wrote:

Paul:

I think we should do this and use the $300 to try taking donations via
text message.

The board also thought this was a good opportunity.  However, in order
for such a mobile campaign to work well, there needs to be some plan
to make the public aware that they can donate via this mechanism.

I can imagine that social networking tools such as Facebook, MySpace,
and LinkedIn could be used to get the message out.  Also, making use
of things like our Amazon Store.  But, I could imagine that we could
do more than even this (press releases, ads, etc.).

While $300 is not a lot to spend, it does seem that if the GNOME
marketing team plans to make use of this sort of tool that we need some
sort of plan in place about how we will get the word out.  Shouldn't
the GNOME marketing team put together at least a skeleton of a plan
together before we spend the money?  Otherwise, I worry we will just
spend the $300 and it will just go unused.

Brian

Combined with your message about the declining Friends of GNOME
donations (taking out the one time donation we had last month) this
might help kickstart it again.

In a perfect world, I'd like us to to wrap up the Sysadmin banner and
get that launched and do this at the same time.  I know Lucas had
volunteered to try and finish that, but with the birth of his child, I'm
assuming he'll be away for a bit.  (I'll send a separate email on this
to try and get this finished).

Paul

On Tue, Mar 2, 2010 at 11:46 AM, Stormy Peters <stormy gnome org

<mailto:stormy gnome org>> wrote:

   Marketing list folks,

   How should I interpret the absolute silence in response to this
   proposal?

   a) We don't want $300.
   b) Let's use the $300 to try taking donations via text message for 3
   months.
   c) I'd rather we spent the $300 on __________.

   Stormy


   On Thu, Feb 18, 2010 at 2:26 PM, Stormy Peters <stormy gnome org

   <mailto:stormy gnome org>> wrote:

       We discussed this in the GNOME board meeting.

       The board thinks it's a good idea to explore new opportunities
       like this and there's $300 the marketing team can use for this.
       (Or any other activities that are appropriate.)

       They did bring up the issue that we should have a plan for how
       we plan to get out the word. I agree with that. How are we going
       to advertise the fact that people can donate via text?

       So it's up to us, the marketing team, to decide if we want to do
       this and if so, how.

       Stormy


       On Wed, Feb 17, 2010 at 11:04 AM, Stormy Peters

       <stormy gnome org <mailto:stormy gnome org>> wrote:



           On Wed, Feb 17, 2010 at 10:14 AM, Bharat Kapoor

           <3 kapoor gmail com <mailto:3 kapoor gmail com>> wrote:

               Hi Stormy

               I will respond to this question in two steps.

               Part 1
               Breakeven - we need around 11 people giving 10 bucks for
               the 1st 3 months to breakeven.

               Part 2
               I think we should treat this as a pilot as we dont even
               know how our members will respond there will be an
               acceptance period and we should take the 300 bucks we
               pay them over 3 months as Capital Expense. At the end of
               3 month we should be in a position to decide further if
               this works or not - my assumption is that if we have
               around 20 folks giving we should be in good shape and
               since this is Tax free donation - we should send them
               receipts so technically it willo cost them between $7
               and $7.50 to make a donation of $10 to Gnome.


           +1 to investing $300 to see if it works. We'll have to make
           sure everyone is ready to advertise it on
           Planet/Identica/Twitter/Facebook, etc.

           What do others think?

           Stormy




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