Re: What keywords would you use for GNOME?

[Nelson Marques <07721 ipam pt>]

 Stormy,

 Related to the advertising of GNOME, I would like to point:
 www.twitter.com

 Nike, Adidas and many other predominant brands in their marketing are turning
into twitter and facebook for marketing purposes. It's cheap, it commands
legions and it's hype.

 Should we invest on this aswel with official Gnome Foundation pages?
 
 My opinion, if we have not so far, yes, we should and we should advertise with
a "Gnome follow us" link in our webpage.

 Another fun path would be to create a Blog content system for people associated
with Gnome. If you take a look at it, Dell, HP and many other companies in the
industry do also use it for marketing purposes, it would be a crime not to
mention Apple and their blog leaks (controlled and planned by Apple) ;)

 Just another thought... based on:

 Organization main purpose: Profit (comes in several flavors, financial, social,
etc).
 Organization Means: Product (GNOME)
 Organization Target: ALWAYS people (consumers, users, etc)

 It's the simple basics of marketing product management, we should always be
present where people go.

 -- my 2 cents,

 Nelson.


Quoting Stormy Peters <stormy gnome org>:

> Nelson,
> 
> On Mon, Feb 1, 2010 at 9:34 AM, <07721 ipam pt> wrote:
> 
> >
> >  I would suggest that we should prioritize the development of tools to
> > allow us
> > to build a database with the most information we can retrieve from GNOME
> > Users,
> > and just like in normal corporate marketing build and segment the ranks of
> > our
> > users by Operative System, age, gender, nationality, etc etc. The more we
> > know
> > about people who use GNOME for several purposes (home, education,
> > development,
> > etc) the more accurate we can deploy new tools, new services, etc, and
> > eventually position us with a clear thought on how users see us and what
> > they
> > expect. Having such a background would actually allow us to answer
> > questions
> > like this ones in a much more accurate way.
> >
> >
> I agree that information would be great to have and I'm open to any ways to
> collect it.
> 
> In the meantime, we have $330/day of free advertising to use so we are going
> to have to make some guesses.
> 
> I'm open to any keyword/ad combinations people would like to try. We can
> check on them once a week for a while.
> 
> FYI, to one of the points in Claus' email. We had to have two ads per
> adgroup in order to get approved. So it's about more than testing ads, it's
> actually one of the requirements.
> 
> Stormy
> 
>