Re: Learning from the best

[Dave Neary <dneary gnome org>]

Hi,

Jason D. Clinton wrote:
> But it fails in the attention span category.

Uh... sorry? I wasn't listening. ;)

I disagree. In a world of twitter & blogs & soundbites & YouTube, there
is a place for personal stories, and well thought out articles, and
books. You don't always have to appeal to the lowest common denominator.

> We can't do marketing as
> though we're writing placement-paid Reader's Digest articles. This is
> the age of 140 character "essays" (saw that one this morning from El
> Goog) and play-em off kitty viral videos.

The article I linked to doesn't sound like an infomercial (much). It
sounds like a regular guy doing regular stuff who found the Linux
Foundation helpful enough he decided to pay a membership. And, uhm,
don't we also want to appeal to people like that?

Now, I'll admit, I'm no communications professional (although I am
teaching students in communications this year) but then, neither are
you. So maybe it's worthwhile for both of us to figure out why Jennifer
is pushing articles like this, how she goes about it, and what the
result is?

Cheers,
Dave.

-- 
Dave Neary
GNOME Foundation member
dneary gnome org