Re: Learning from the best

["Jason D. Clinton" <me jasonclinton com>]

On Tue, Dec 7, 2010 at 03:58, Dave Neary <dneary gnome org> wrote:

We need to be learning from pro PR people like the Linux Foundation. I
found this article really compelling:
http://www.linux.com/news/featured-blogs/185-jennifer-cloer/386530-the-people-who-support-linux-late-it-bloomer-falls-hard-for-the-os

It checks all the boxes - a human, personal story, praising the benefits
of the Linux development model, showing that the Linux Foundation is
supporting people like Matt, mentions all the LF services (LDN, website,
foundation membership). We should do this with FoG subscribers!

But it fails in the attention span category. We can't do marketing as though we're writing placement-paid Reader's Digest articles. This is the age of 140 character "essays" (saw that one this morning from El Goog) and play-em off kitty viral videos.