Re: Marketing Tasks

[Stormy Peters <stormy gnome org>]

Paul, thanks for putting all this together!

Additional goals I think we should add for 2009:

• Talking points for the current release for people working a GNOME booth. (This could be part of the press kit.)
  
• Brochure on what GNOME is, how to get it and how to participate. (This could be part of the press kit.)
• Sponsor recruiting kit/team.
• Speaking at a couple of non techie, non open source events or at least some events out of our comfort zone. Maybe a first goal is identifying a couple. A second goal is getting a talk accepted at one of them.
• Fundraising campaign for Friends on GNOME that takes into account the feedback we got from the survey.
  
• Survey of GNOME Foundation members to see how GNOME Foundation can best meet their needs. (Not 100% sure this is a marketing effort, but usually anything with "survey" is. :)
• Recruit marketing team members from adboard member companies.
• Press team goals - perhaps identifying press folks and some regular times to put out a press release and contact them.
• Add Friends of GNOME awareness blog posts to the calendar.

How do we keep the release goals and the 2009 goals synced up? Should we go with one or the other? Personally, I'd prefer a calendar year that reflected when the releases come out.

Stormy

On Wed, Jun 24, 2009 at 9:12 PM, Paul Cutler <pcutler gnome org> wrote:

Hi Marketing Team,

I don't know if anyone has had an opportunity lately to review the list of Tasks on the Marketing page on live.gnome.org at http://live.gnome.org/GnomeMarketing/Tasks.  There are a lot of great ideas, and it's organized by active tasks, non-active and then by one-time tasks and ongoing tasks.

It can be a bit overwhelming browsing through everything we want to do!

I don't know about you, but I organize stuff a little differently, and I'm a little more goal oriented, so I re-organized some of the tasks and tried to assign due dates.  You can review at http://live.gnome.org/GnomeMarketing/Tasks/MarketingTasks2009

I've also continued to work on GNOME 3.0 Marketing.  A couple days ago I posted a link to some potential campaign ideas, and that ties to marketing calendar I've started in OpenOffice.org.  It includes potential marketing vehicles and outlines development time for the various vehicles and launch dates.  The download link is posted on http://live.gnome.org/GnomeThreeBrainstorming

Help I need from the marketing team:

* Review the marketing campaign ideas and give feedback (http://live.gnome.org/GnomeThreeBrainstorming)
* Review the marketing calendar and give feedback (http://live.gnome.org/GnomeThreeBrainstorming) (What is missing?  Do we have enough time built in for planning and developing these activities?  Are they the right activities, and what you recommend?)
* Review the current task list (http://live.gnome.org/GnomeMarketing/Tasks)  (Is it up to date?  If your name is on something, are you still working on it?  What else should we be thinking about?)
* Review the 2009 tasks (http://live.gnome.org/GnomeMarketing/Tasks/MarketingTasks2009) (Are they prioritized correctly, or should some tasks move months?  What else would you want to add?  Change?)

They're wiki pages, so please feel free to edit, or give feedback via email.

Thanks!

Paul

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