Re: Some musings on marketing and GNOME 3.0.

[Luis Villa <luis tieguy org>]

On Sun, Apr 12, 2009 at 2:24 PM, Diego Escalante Urrelo
<diegoe gnome org> wrote:
> On 4/11/09, Sriram Ramkrishna <sri ramkrishna me> wrote:
>> When people buy a Mac, they aren't just buying a machine they are buying
>> into a lifestyle (or so they want you to believe. :-) and into an exciting
>> ecosystem of "beautiful things".  We need to do something similar in our
>> approach to GNOME 3.0.  Specifically, we should try to do a number of
>> things:
>>
>
> Agree. Mac doesn't even run lots of apps by usual windows users, yet
> they don't mind because they have something 'cooler'. They buy status.
> Now, we have the disadvantage of not costing more money :-) (refer to
> all those analysis about free (not software limited) perceived as
> worse, etc).

They primarily buy an excellent user experience. The status comes from
that. If you haven't internalized that the primary reason for their
success is the beginning-to-end excellent user experience, and
thinking it is about cost or status or... whatever... you're not
grokking why apple is successful.

Luis