Re: Personas

[Gezim Hoxha <gezimetc shaw ca>]

On Fri, 2006-14-07 at 19:54 +0200, David Neary wrote:
> Hi,
> 
> Santiago Roza wrote:
> > On 7/14/06, David Neary <dneary free fr> wrote:
> > 
> >> "Geraldine always does her shopping on Friday, since she finishes work
> >> an hour earlier. She buys lots of fresh fruit and vegetables, but ends
> >> up throwing half of them away two weeks later because they've gone
> >> rotten. She doesn't like cooking, so ends up going to the freezer more
> >> often than to the veg." This is good.
> > 
> > and what would be the use of such a random non-representative profile,
> > from a marketing point of view?
> 
> That's one part of one persona, but let's say you're marketing GM fruit
> and veg, and Geraldine is your target, then you know that the selling
> point of your stuff might be that it conserves faster. Or if you're
> selling frozen foods, you can sell your great freeze-packing technique
> which makes frozen taste just like fresh, and which keeps all the
> vitamins, or you might be an evening edition newspaper editor, and you
> realise that it makes sense to add a "City life" supplement Friday
> evening aimed at people who finish work an hour earlier and do their
> shopping. Or the store owner might run a special from 5 till 7 on
> Fridays, or...

Or you might make some software that reminds her to go shopping on
Friday!


> You're characterising someone's life, then figuring out how your product
> fits into that life, and makes it a little better.
> 

Or you could create a new product to fit their life style.

This was a genius idea, Dave. Keep it up :)

-Gezim