Re: Logo/image guidelines

[Owen Williams <ywwg usa net>]

On Thu, 2005-07-07 at 18:42 +0200, Murray Cumming wrote:

> Or, it would be nice if people provided links to examples of corporate
> brand guidelines.
>  

When the company I worked for got a new "visual identity", we were given
a package that contained the following elements:

A style guide, covering:
* Elements: logo, associated color scheme, typography (how to use our
official fonts)
* Applications: business card, letterhead, envelope, mailing label, fax
cover sheet, website

And a CD, with logo elements for:
* broadcast (we're a production company): .ai and .pct
* computer icon: jpg (a bad choice I think)
* eps/illustrator: eps black and white, ai, and eps color
* jpeg: black and white, and color
* used in templates: a couple eps's for the images used in some word
templates

Aside from the logo, we were also given a standard font and Word
templates for the above documents.

This package makes it easy to whip up a document that looks like
everything else we make.

Owen Williams