Re: GNOME's Target Markets

IMHO we are not looking for a definition, we are looking for concepts
put in great sentences and visual objects that arise the interest of our
"target markets" in GNOME, so they want to know more, test it, have it,
enjoy it, be proud of have it and be part of it.

I bet none of the things you love came to your hands because of a

Have you ever seen Nike, CAT, Lacoste or Kelvin Klein trying to define
themselves? Maybe in the 50s. Try to define these brands now and you
will fail (and I say brands because they are not products anymore).

Maybe we should solve the difficulty of GNOME not being just a product
by simply going ahead with the brand and its key concepts. We could
leave the task of finding the appropriate definitions to Wikipedia.

just do it - the dot in .com - anytime, anywhere - connecting people -
sheer driving pleasure - where do you want to go today?... these are
slogans I can remember, they are somewhere stuck in my brain even if I
don't buy the products associated to them. They make me feel as if I
already knew these products before having them. They don't relate to
simple products such as sneakers, computers, game devices, mobile
phones, cars and... eugh... web portals. They rather talk about power,
reliability, excitement, friendship, comfortability... and power.

Let's find the concepts to 'sell' GNOME (as Murray has started doing)
and let's start getting excellent words, slogans, and visual concepts to
package the excellent products the developers create an improve at every

We don't need big discussions and arguments for this. Just throw ideas,
words, sentences, graphics, animations... whatever. Entropy rocks in
creative contexts.

We do need a discussion on the targets we want to prioritise, though.
Are they the end users? Mmmm, I'd say yes to the advanced end users,
possibly not to the rest, definitely not those not even knowing about
free software. I know it's more boring, but I think that IT managers and
programmers are the ones that will decide (directly or indirectly) how
many people end up using GNOME in the next 10 years.

We should team together with the companies developing GNOME based
distros, the hardware manufacturers willing to ship computers with GNOME
inside, the software companies willing to develop mainstream application
running smooth on GNOME. IMveryHO we have a much cooler brand than most
of them - only unexploited (for the bad, also for the good).

Think of the "Intel inside" stickers most computer users don't even fear
to take way from the laptops they buy. Do you see Intel defining
themselves? How does Centrino to achieve that friends come to me asking
if they may have wireless connection without "a Centrino"?

Marketing a processor for the masses (and the IT managers) is much more
complicated than marketing a free desktop. Most users don't even see
processors, GNOME users see the desktop all the time.

The challenge is feasible.

Quim Gil -

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