How does one make program launchers?

[Michael Welsh Duggan <md5i md5i com>]

So, apologies in advance for the stupid question.  I'm still trying to
figure out how Gnome 3 ticks.

When running Gnome 2, I was able to make a program launcher that I could
add to the status bar in order to click on it.  Gnome 3 has "favorites"
in the dash.  How do I, as a user, make it so that there is something in
the dash that I can click on to run 'emacsclient -a "" -c -n'?

-- 
Michael Welsh Duggan
(md5i md5i com)