Re: What keywords would you use for GNOME?

[Claus Schwarm <clschwarm googlemail com>]

I see. Looks like a theory worth to be tested. It's often hard to
predict how a particular audience reacts.


Regards,
Claus

On Wed, Feb 10, 2010 at 7:36 PM, Stormy Peters <stormy gnome org> wrote:
> I think that people that click on "Support GNOME" aren't necessarily looking
> to make a financial donation. We should present them with all the ways they
> can support GNOME from using it to talking about it to supporting it
> financially.
>
> There is also good sociological research that says if you ask for a lot
> first (contributing code) and people say no, they are much more likely to
> say yes to a smaller request ($20). In one experiment people went door to
> door asking if people would help by taking foster kids to the zoo, when they
> said no, they asked for a financial donation. It was much more successful
> than when they just asked for money.
>
> We might get more contributors and more donors!
>
> Stormy
>
> On Wed, Feb 10, 2010 at 8:49 AM, Claus Schwarm <clschwarm googlemail com>
> wrote:
> > Stormy,
> >
> > yes, or course. We can test as many variations at the same time as we
> > want. Just a matter of URLs (or maybe the dynamic generation of the
> > page.)
> >
> > However, the more variations you test simultaneously, the more people
> > you need to take part in the experiment. (Which usually means, a single
> > experiment runs longer.)
> >
> > Why do you want the mission and support stuff on the friends page? All
> > this is covered on other pages. It is not relevant to visitors of
> > Friends of GNOME.
> >
> >
> > Regards,
> > Claus
> >
> >
> > On Wed, 2010-02-10 at 07:45 -0700, Stormy Peters wrote:
> > > I think the new landing page should cover:
> > >
> > > * GNOME's mission
> > > * How you can support GNOME
> > >   * Use GNOME (with a link to how to get it)
> > >   * Spread the word
> > >   * Contribute (code, docs, etc)
> > >   * Donate
> > >
> > > Can we test multiple versions?
> > >
> > > Stormy
> > >
> > > On Wed, Feb 10, 2010 at 12:53 AM, Claus Schwarm
> > > <clschwarm googlemail com> wrote:
> > >         On Tue, 2010-02-09 at 17:51 -0500, Diego Escalante Urrelo
> > >         wrote:
> > >         > El mar, 09-02-2010 a las 12:13 +0100, Claus Schwarm
> > >         escribió:
> > >         > >
> > >         > > For this, we would need at least
> > >         > >
> > >         > >   * a second url (say, "www.gnome.org/b/friends") for a
> > >         variation of the
> > >         > >     friends page (and maybe related pages)
> > >         >
> > >         > With extra information and the assumption that people coming
> > >         there do
> > >         > not have any idea what's GNOME?
> > >         >
> > >
> > >
> > >         Hi, Diego!
> > >
> > >         At first, the "www.gnome.org/b/friends" URL would be a full
> > >         copy of
> > >         "www.gnome.org/friends".
> > >
> > >         In a second step, we would change whatever we think needs
> > >         testing in
> > >         the /b/ URL. The original remains untouched. We'd then have
> > >         two
> > >         variations of the same page.
> > >
> > >         Then, we would test copy and layout changes in the /b/
> > >         variation,
> > >         measure the effects on donations and if we find a statistical
> > >         difference, we implement the better variation.
> > >
> > >         Rinse, repeat.
> > >
> > >         For more information, see http://www.abtests.com/ for examples
> > >         and case
> > >         studies.
> > >
> > >         For more information on Google Website Optimizer, see its
> > >         homepage and
> > >         the tutorial videos.
> > >
> > >
> > >         Regards,
> > >         Claus