Brian, I can provide some documentation regarding Brand Management if you need. This is actually a complex subject. If you need help I can help with it as well. There's a very good publication from Philip Kotler (currently the top personality in Marketing) named "Brand Management", there is also a chapter in "Marketing Management" (the bible of Marketing) which covers some points. I have a large collection of books which I can share with whoever wants to take a look. Meanwhile I'll just compile some stuff that I have from my university which might be useful. Anything you need, just ask. Nelson. PS: I would assume GNOME is going to be taken as an "Umbrella brand", correct?
On Thu, 2010-02-11 at 09:23 -0600, Brian Cameron wrote:Hello, my name is Brian Cameron and there is some information about me here: http://live.gnome.org/BrianCameron I have worked for Sun Microsystems (now becoming Oracle) for over 10 years, over 8 of those years on the GNOME project. I am on the GNOME Foundation board of directors and acting as the secretary. I am really more of a developer than a marketing person, but I have been involved with marketing-related discussions for the past few years, and attended the last Marketing hackfest in Chicago. Any board member often deals with marketing topics and opportunities, and one of the reasons I participate is because I think the GNOME marketing-list is one of the more important GNOME forums for board members to be involved with. I also tend to work closely with the GNOME legal team, and I tend to get involved with marketing issues that involve working with the legal team. For example, one marketing related task I am currently working on with the legal team is to put together more comprehensive trademark agreements so that GNOME is better prepared to license the GNOME brand to organizations who want to sell GNOME branded merchandise. Brian
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