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Re: GNOME 3.0 Roadmap - Promotion/Marketing

I don't think we sent something. Lucas probably just picked the pieces
he needed.

Maybe we should (or could) do more. However, Lucas asked for feasible
goals. If we find the resources to do more goals, we can still add them
later. Better safe then sorry.


Best regards,
Claus



On Wed, 2009-06-24 at 11:11 -0600, Stormy Peters wrote:

What did we sent to him?

I think we can and should do much more than we do for typical
releases. (I think we should do more for typical releases too.)

Stormy

On Thu, Jun 18, 2009 at 6:35 AM, Claus Schwarm
<clschwarm googlemail com> wrote:
        Well, there's not much to say about it, really. My
        suggestions:
        
        ad 1)
        
           "To promote the release of GNOME 3.0"
        
        We simply lack the necessary tools to write anything more
        concrete.
        
        ad 2)
        
           * write the release notes
           * write a press release
           * blog about the release
           * collect press reactions in http://delicious.com/ and tag
        them
        
        This is basically what we managed to do for the last releases
        and
        that's what we could say is feasible. We may add two points:
        
           * have a new web site design for wgo
           * make a few articles for GJ before the release
        
        These seem to be feasible, too.
        
        
        Best regards,
        Claus
        
        
        
        On Thu, Jun 18, 2009 at 4:19 AM, Paul
        Cutler<pcutler gnome org> wrote:
        > Hi Marketing team!
        >
        > Lucas is looking for feedback by the 19th, which is in two
        days?
        >
        > Any comments or recommendations for our GNOME 3.0 goals for
        Marketing?
        >
        > Paul
        >
        > On Mon, Jun 15, 2009 at 12:31 AM, Paul Cutler
        <pcutler gnome org> wrote:
        >>
        >> I'd love to hear the community's thoughts on Lucas' email.
        >>
        >> I would personally recommend for the objective:
        >>
        >> "To introduce existing GNOME users to GNOME 3.0, including
        it's features,
        >> benefits and changes"
        >>
        >> Why "existing"?  I think we need to be aware of scope, and
        our first
        >> mission should be to help users adjust to the change from
        2.x to 3.0, and as
        >> time goes on, build on that community to other target
        markets.
        >>
        >> Feedback?  Too narrow?  Suggestions and alternatives?
        >>
        >> Paul
        >>
        >> On Sun, Jun 14, 2009 at 2:18 PM, Paul Cutler
        <pcutler gnome org> wrote:
        >>>
        >>> Lucas, thanks for the email.
        >>>
        >>> I had been taking a slightly different approach, but I
        think we can
        >>> figure it out.
        >>>
        >>> For the BoF Stormy and I are giving at GUADEC, my hope had
        been to be
        >>> able to share out our plan with the community at that time
        based on
        >>> discussions on the list.
        >>>
        >>> I sent the Brief out yesterday, and there are some things
        that need to be
        >>> finished out.  I was going to send out 3 campaign ideas on
        Wednesday (2 of
        >>> mine, and Claus') for discussion, and next weekend I was
        going to send out a
        >>> calendar of events and marketing vehicles built in an OOo
        spreadsheet that I
        >>> was going to attach to lgo.
        >>>
        >>> In this calendar, it lays out a number of marketing
        activities, including
        >>> (off the top of my head without looking at the doc):
        >>>
        >>> * Creating presentations for volunteers to give at
        conferences / LUGs
        >>> (they have a base to start from)
        >>> * Blog strategy (similar to FoG where we have a schedule
        of volunteers
        >>> blogging once a week about FoG)
        >>> * Press kit (we can send journalists information about our
        new product
        >>> release)
        >>> * Video campaign (This is an integral part of a marketing
        campaign I
        >>> have)
        >>> * Interviews (Make members of the GNOME community
        available for
        >>> interviews with the press, provide speaking points)
        >>>
        >>> And a couple others.  All are zero cost.
        >>>
        >>> In the spread sheet, the column headers are weeks, and I
        was shading the
        >>> cells with 3 colors, one for planning, development, and
        implementation.
        >>> There are a number of marketing vehicles that we can
        deploy over time, as
        >>> opposed to a "press release" which is released on a
        certain day and you're
        >>> kind of done with.
        >>>
        >>> This is probably a much more complex answer to your
        question than you
        >>> wanted.  The goal of the marketing brief sent out
        yesterday is to answer
        >>> some of these questions.
        >>>
        >>> Paul
        >>>
        >>> On Sun, Jun 14, 2009 at 1:34 PM, Lucas Rocha
        <lucasr gnome org> wrote:
        >>>>
        >>>> Hi all,
        >>>>
        >>>> We're working on the roadmap for GNOME 3.0 now. The idea
        is to have a
        >>>> more concrete set of goals for 3.0 and bring more clarity
        and
        >>>> transparency to the 3.0 general plans. Instead of doing a
        current
        >>>> per-module roadmapping process, we're trying to use a
        more topic-based
        >>>> approach. One of topics I'm including on our roadmap is
        >>>> "Promotion/Marketing".
        >>>>
        >>>> So, here's the information I'm looking for:
        >>>>
        >>>> 1. Summarize in one sentence/paragraph the goal(s) for
        >>>> Promotion/Marketing in GNOME 3.0
        >>>> 2. What are the goals for Promotion/Marketing in GNOME
        3.0?
        >>>>
        >>>> Some general guidelines:
        >>>>
        >>>> - For 2, I'm expeting a simple bullet list;
        >>>> - The items should be as concise and concrete as
        possible;
        >>>> - Ideally, the goals listed here should have a good level
        of
        >>>> feasibility. Try to avoid "blue sky" type of ideas with
        no people
        >>>> actually backing them;
        >>>> - Try to split those in two milestones: 2.28 and 2.30;
        >>>> - It would be nice to have the roadmap by June 19.
        >>>>
        >>>> We can include the result of our discussions about GNOME
        Marketing
        >>>> Brief[1], GNOME 3.0 marketing[1], bringing more focus to
        apps[2],
        >>>> website revamp[3], Friends of GNOME drive[4], etc. Other
        ideas?
        >>>> Suggestions? Anyway, I think it would be a good exercise
        for us to try
        >>>> to come up with a concrete plan for 3.0. Who volunteers
        to organize
        >>>> that?
        >>>>
        >>>> Let me know if you have any questions.
        >>>>
        >>>> Cheers!
        >>>>
        >>>> --lucasr
        >>>>
        >>>> [1] http://live.gnome.org/MarketingBrief2009
        >>>> [2] http://live.gnome.org/ThreePointZero/Plan
        >>>> [3] http://live.gnome.org/GnomeWeb/TwoPointTwentyseven
        >>>> [4] http://www.gnome.org/friends/drive/
        >>>> --
        >>>> marketing-list mailing list
        >>>> marketing-list gnome org
        >>>> http://mail.gnome.org/mailman/listinfo/marketing-list
        >>>
        >>
        >
        >
        > --
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        > http://mail.gnome.org/mailman/listinfo/marketing-list
        >
        >
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